Many companies completely forget to include the following viral strategies or they are simply looked over. The sad truth is that these strategies are almost always EXTREMELY simple to implement.
1. Add to Favorites: One of the easiest tools and effective tools for getting people to come back to your website. There are typically pre-written scripts or scripts easy enough to implement. A must have to start with…
2. Recommend / Email to a friend: Not allowing your customer a route sending your website off to his friends or co-workers could lead to a major amount of lost opportunities. Make sure that you have some form on allowing customers to recommend, and definitely make sure it is EASY.
3. Add to Del.icio.us: Although this is not as easy as the first two, with today’s age of social media and how much it is used, it is crucial to getting recurring site traffic, almost as much so as “Add to Favorites.”
4. Share on Facebook: Customers and site user’s are spending more and more time on Facebook and giving them the ability to share stories, articles, landing page’s, etc. on their profile can get you some major traffic and conversion.
5. Social Media Madness: Other than the above listed items, social media is your friend. If you are a blog or publisher network, then add items like “digg this” or “submit to netscape” and even things like google bookmarks.
Giving your customers and/or users an opportunity to pass the word along and keep coming back to your site can only be an advantage to your overall success. Obviously you don’t want to over do it, with links ALL over the place and scattered that it would drive someone insane. Just make sure that you are giving people the opportunity to spread the word.
