E-Commerce plays an incredibly crucial role in the marketplace today as it continues to develop and grow. Throughout the COVID-19 pandemic, we saw the importance and relevance of E-Commerce brands increase as the economy saw a new significant role for it in the marketplace. E-Commerce is more relevant now than ever before which is why we put together some important do’s and do-not’s for enhancing your E-Commerce business. Whether you are just getting started, or need help reworking your E-Commerce site, we’re here to help.

Pictures speak louder than words.

Engage your audience with high-quality images that showcase your product and/or service. People want to see what they are buying before they make a purchase. Images should clearly show the product in various different aspects to provide customers with full transparency. Avoid using generic pictures as you want the pictures to speak for your brand and contribute to your brand’s message. Pictures allow you to offer a sense of a tangible product without being able to physically see, touch, or smell it. Compensate for the lack of physical presence by creating key images to help sell your product or service. That being said, you don’t need to hire a professional photographer to achieve this. A simple purchase on amazon can help enhance your photos. Nowadays there are plenty of inexpensive tools to help achieve a clean, professional-looking image shot by your iPhone. Some of these tools might include a portable studio shooting box, LED light strips, or simple backdrops. It can be as simple as a plain white background and good lighting to do the trick.

Make an effort to distinguish your business from others.

Your pictures lead to the overarching theme of being unique. Maybe you are selling a product that others sell, but how is yours different? What are you doing to distinguish your business from others? Why should people purchase from your e-commerce website and not others? These are all questions to consider when distinguishing your brand from other businesses. Some things you can do to differentiate your business include having a consistent and distinct language and theme on your page. Consistency is key when it comes to creating a look for your brand. This all stems from having a set brand guide. Your business’s brand guide should be a key part of making your page stand out from others. It’s all about the branding. Whether you choose a specific font and color scheme that is unique to your brand or you develop a memorable catchphrase for your brand… it all matters when developing unique E-Commerce business. 

Adequately budget for marketing.

Digital marketing is key in the modern climate of commerce which is why businesses need to properly budget for their marketing efforts. Nobody said that running an e-commerce business would be cheap, which is why you need to research and allot specific budgets to different aspects of your business including digital marketing. This does not mean you need to spend a boatload of money on digital marketing, but you should do the research to see what will get you the best bang for your buck and work in favor of your company. Your ultimate goal should be to fully invest in digital marketing where you see fit in order to optimize the success of your e-commerce brand. 

Listen to your customers, they are the advice you need.

Your business should cater to your customers and your target audience. In order to determine what the right demographic is for your business, ask yourself the following question: who is most likely to purchase my product or service, and why. Those are the people you should prioritize. Once you do this, you can expand your target audience to expand your brand. Research what social platforms your specific demographics visit the most and use that knowledge to choose which channels you should be optimizing. If you receive a rating or review from a customer that is negative, you should strategize to accommodate their concern and take precautionary measures to avoid this happening again. This can be incredibly beneficial to your brand. People like to see brands or companies that are willing to go the extra mile to ensure their customers are happy. 

Test different strategies, and know it will take time.

Take the time to see what strategies and efforts work for your business and what don’t. Everything won’t happen all at once, which is why this takes time. Test marketing strategies to determine how to maximize your results within your budget; use different sources of media to see which engagement rate is the highest; and so much more. Opening a business is time-consuming and expensive– don’t be discouraged when things don’t go your way

Operating an e-commerce business can be exciting and stressful at the same time, but if you do it right, it will pay off in the end.

Published On: August 16th, 2021 / Categories: Digital Marketing / Tags: , , /

About the Author: Tony Adam

Tony Adam is a serial technology entrepreneur, investor, and Fractional CMO. He is currently the Founder & CEO of Visible Factors a Digital Marketing Agency providing Direct-To-Consumer (DTC) brands, startups and large organizations services around growth and online marketing principles like SEO, Google Ads, Meta Ads, and Email/Lifecycle Marketing. Prior to Visible Factors, Tony founded Eventup, an Event Venue Marketplace and grew to 12 cities and over $1MM top line revenue in under one year. Throughout his career, he has worked with early stage startups, SMBs, Fortune 500 companies and high-profile brands including Yahoo!, PayPal and Myspace.
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