Believe it or not, Facebook has been one of the most powerful social media platforms for nearly a decade. Over time, the social platform has successfully narrowed the options for targeting potential audiences. Granular targeting has been one of Facebook’s strong suits in targeting the 2.19 billion monthly active users on its platform, providing a…
In recent years, changes in how Facebook delivers content to users organically from commercial accounts has made it nearly impossible for businesses to avoid paid social advertising. The sheer number of daily users, targeting options, and evolving platform features have caused Facebook ads to become a leader in customer and user acquisition for companies of…
Whether you’re an advertiser or business owner looking to grow your business with social media advertising, you should make sure you’re aware of Facebook ad targeting changes that may affect your strategy. In addition to forced changes caused by major privacy updates in 2021, this year is bringing a few key changes to Facebook ad…
Social media marketing is a great way to acquire customers and achieve your marketing goals in 2021. Boasting similar benefits to Facebook and Instagram, Pinterest is among the top platforms when it comes to driving traffic to products, services, and brands. Many small businesses use these platforms to market their e-commerce products or service to…
Facebook is a prime place to advertise if you’re a B2C or a B2B styled business. Advertising on Facebook can market your unique brand offering to its advertising audience of 2.14 billion users…and, when done right, can give you an incredibly high return on investment. If you notice that your ads are struggling, there may…
Online advertising in 2021 is an essential activity for any business online. Even though old school marketing tactics are still relevant for some industries, Customer Acquisition is be the backbone for any company that is looking for growth. At this point, it’s not even a competitive advantage, it’s really just table stakes and if you’re…
Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize…
Building influence in your industry can greatly emphasize and amplify your marketing efforts. Becoming a trusted, credible and meaningful source of information and knowledge is crucial for establishing your business influence, impacting the attitude of people about your brand, and has the potential to change people’s minds and their purchasing behavior. One of the most effective…
At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.
On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around…