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Tag Archives: retargeting

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Best Practices for Dynamic Display Remarketing via Google Ads

Google AdsBy Tony AdamJanuary 26, 2022Leave a comment

Is your business taking a holistic approach to its marketing strategy? 97% of site visitors don’t ever return to your website, according to MailChimp. This can lead to astonishingly low conversion rates, and can significantly impact your marketing strategy. Retargeting allows marketers to increase their brand awareness and optimize their conversion rates through an entirely…

Top 5 Conversion Metrics: How and what to track

Conversion OptimizationBy Tony AdamJanuary 12, 2016Leave a comment

Obviously conversion metrics can vary from company to company, but, overall there are metrics that are always important to track. Understanding where traffic is coming from and whether it’s converting will help you make better decisions about where to invest resources and dollars. At the end of the day knowing those metrics help you build…

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