Digital marketing and successful campaigns are driven by the effective use of high-performing keywords, especially when paired with a compelling ad campaign. Instead of using the Keyword Planner to start over every time you need to run a new promotion, you can use the tips below to create high-converting campaigns in a matter of seconds.…
Google Ads has continued its explosive growth in recent years, making it one of the largest platforms for online advertising. This should come as no surprise given Google itself makes up over 61% of all core search queries, allowing advertisers the opportunity to reach an incomparably large number of people and ultimately boost revenue. With…
Google is constantly updating their services in order to provide the best possible experience for both users and advertisers alike. This year, they’re continuing with a few Google Ads updates crucial to your overall campaign success. These updates are meant to optimize the user search experience, provide the most relevant ads, and push forward with…
Optimizing Google Ads campaigns are a constant, tedious, and time consuming thing. But, do they always have to be? There are many tools readily available when it comes to optimization and improvement of ad performance on all levels. Especially for paid ads, many tools promise stellar results and lead generation just by using their services.…
Facebook Ads has obviously been a major part of the growth of many e-commerce brands, and their ability to market products to a wider target audience. As the biggest social media platform, Facebook is the perfect marketing tool for E-commerce brands to reach more people and increase revenue. Some would argue the main reason Direct-to-Consumer…
Google Shopping Campaigns are regularly used because they are prominently listed in the Google Search Results. When searching for products in search, seeing an actual image of the product is going to lead to more clicks than blue links. Along with that, it’s also at the top of the search results or takes over the…
Online advertising in 2021 is an essential activity for any business online. Even though old school marketing tactics are still relevant for some industries, Customer Acquisition is be the backbone for any company that is looking for growth. At this point, it’s not even a competitive advantage, it’s really just table stakes and if you’re…
Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy, the determining factor of whether searchers click on your ad and get to you site or moves…
Launching a successful Google AdWords campaign requires a lot of testing and tracking. Testing is very often overlooked and considered unnecessary, when in fact it’s what makes all the difference, and allows you to move forward and get results. Many how-to guides and ebooks can give you guidance on how to create the best performing…
If you’re a digital marketer, you have probably managed Google AdWords Campaigns a few times or use it on a regular basis. The primary reason we love using Adwords is because of the precision to get down and target searcher intent, to get in front of the right people, not just the most people. If you’ve…