Launched in 2021, Performance Max Google Ads were launched as a way to use the power of automation and machine learning to make improvements over traditional ad campaigns. In typical Google fashion, these ads have evolved and continue to roll out new features aimed at helping you find new customers, analyze campaign performance, and easily…
E-commerce businesses advertising on Facebook share the common goal of gaining more leads and customers. Understanding how to optimize your Facebook advertising campaigns will help your company generate more leads and increase your sales revenue. Here are the top 4 e-commerce optimization needs for businesses advertising on Facebook. 1. Define your Facebook advertising objectives Your…
Google Ads has continued its explosive growth in recent years, making it one of the largest platforms for online advertising. This should come as no surprise given Google itself makes up over 61% of all core search queries, allowing advertisers the opportunity to reach an incomparably large number of people and ultimately boost revenue. With…
Google is constantly updating their services in order to provide the best possible experience for both users and advertisers alike. This year, they’re continuing with a few Google Ads updates crucial to your overall campaign success. These updates are meant to optimize the user search experience, provide the most relevant ads, and push forward with…
The effectiveness of your data-driven digital marketing campaign and ad strategy relies largely on a single element: your ad headline. This is the single-sentence preview that will determine if your customer will take action on the interest that they may have in your offer, and is one of the hardest things to get “right” in…
Marketing, whether to businesses or directly to consumers, is an art that can feel rapidly paced. New content is being delivered to inboxes and feeds multiple times a day, new tips and tricks are going viral on Twitter, and there are more courses available than any one person could ever complete. As tempting as it…
In recent years, changes in how Facebook delivers content to users organically from commercial accounts has made it nearly impossible for businesses to avoid paid social advertising. The sheer number of daily users, targeting options, and evolving platform features have caused Facebook ads to become a leader in customer and user acquisition for companies of…
Whether you’re an advertiser or business owner looking to grow your business with social media advertising, you should make sure you’re aware of Facebook ad targeting changes that may affect your strategy. In addition to forced changes caused by major privacy updates in 2021, this year is bringing a few key changes to Facebook ad…
Your B2C business could be making hundreds of conversions on one of the world’s top marketing platforms. Instagram began as a humble photosharing app that users could download to share snapshots of their lives — and has grown to be a multi-billion dollar empire that results in countless conversions for B2C and B2B organizations around…
When launching your business ads, it can be overwhelming to begin the optimization process. Many business owners are looking for new ways to save time on daily processes – which is where the power of automation can help. In this article, we’ll be exploring 5 key automation tips that you can use to optimize and…