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Tag Archives: metrics

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Top 5 Conversion Metrics: How and what to track

Conversion OptimizationBy Tony AdamJanuary 12, 2016Leave a comment

Obviously conversion metrics can vary from company to company, but, overall there are metrics that are always important to track. Understanding where traffic is coming from and whether it’s converting will help you make better decisions about where to invest resources and dollars. At the end of the day knowing those metrics help you build…

Measuring success in SEO and Social Media by determining ROI, Analytics, Metrics up front

AnalyticsBy Tony AdamFebruary 4, 200911 Comments

When you are working at an organization that doesn’t have the right analytics, its painful. This also goes for working with clients that don’t have the money to buy an analytics package like Omniture or WebTrends. I’ve been through this on both sides of the organizational and the client side as well. (A couple times…

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