Businesses should consider their overall SEO health and how it fits into their overall marketing funnel. This is most commonly done by completing an SEO audit, which will give marketing and product teams an understanding of where the company is from an SEO perspective and provide next steps to building momentum towards organic search traffic…
Ensuring a high-quality, user-friendly experience is crucial to the long-term success of your site. As user experience continues to be highly prioritized, the path to growing your business must include paying attention to Google Core Web Vitals. These metrics allow you another method of checking on the experience your website offers and discovering areas for…
Google is constantly updating their services in order to provide the best possible experience for both users and advertisers alike. This year, they’re continuing with a few Google Ads updates crucial to your overall campaign success. These updates are meant to optimize the user search experience, provide the most relevant ads, and push forward with…
Advertising on Youtube is unlike any other platform and has grown to be the world’s second-largest search engine following Google. The platform sees roughly 2 billion logged-in visitors per month. While Youtube started out as a video distribution platform and it has now grown to be so much more than that, offering tools like channel…
Many people in the digital marketing world were impacted last month when Google introduced a Google broad core algorithm update. There has been an obvious and visible change in the rankings of search results for many websites. Google confirmed this via a tweet: This week we released a broad core algorithm update, as we do several…
I’ve had a few colleagues and friends lately ask me about Google’s real time search results since they launched real time search about two months ago. To some of you, this might be an obvious post, as Rae from Outspoken Media pointed out with her post about Google enabling real time spam. I was then…