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Tag Archives: Google AdWords

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How To: Find High-Value Keywords in Pre-Existing Google Ad Campaigns 

Google AdsBy Tony AdamMay 23, 2022Leave a comment

Digital marketing and successful campaigns are driven by the effective use of high-performing keywords, especially when paired with a compelling ad campaign. Instead of using the Keyword Planner to start over every time you need to run a new promotion, you can use the tips below to create high-converting campaigns in a matter of seconds.…

Best Keyword Research Practices for Your B2B Business

SEOBy Christina LevandowskiApril 8, 2022Leave a comment

Developing a keyword research strategy is a powerful way to amplify your SEO strategy for your B2B business. Leveraging the right keywords can promote your overall brand awareness and help you to gain visibility in front of key prospects, investors, and stakeholders. There are many elements to consider when developing this strategy, which you can…

Best Practices for Dynamic Display Remarketing via Google Ads

Google AdsBy Tony AdamJanuary 26, 2022Leave a comment

Is your business taking a holistic approach to its marketing strategy? 97% of site visitors don’t ever return to your website, according to MailChimp. This can lead to astonishingly low conversion rates, and can significantly impact your marketing strategy. Retargeting allows marketers to increase their brand awareness and optimize their conversion rates through an entirely…

5 Automation Tips for Your Google Ad Process

Customer AcquisitionBy Tony AdamNovember 29, 2021Leave a comment

When launching your business ads, it can be overwhelming to begin the optimization process. Many business owners are looking for new ways to save time on daily processes – which is where the power of automation can help. In this article, we’ll be exploring 5 key automation tips that you can use to optimize and…

The Power Of Keyword Search Data Reports In AdWords

Customer AcquisitionBy Tony AdamJuly 11, 2017Leave a comment

If you’re a digital marketer, you have probably managed Google AdWords Campaigns a few times or use it on a regular basis. The primary reason we love using Adwords is because of the precision to get down and target searcher intent, to get in front of the right people, not just the most people. If you’ve…

3 Significant Changes to Dynamic Search Ads

Customer AcquisitionBy Tony AdamJune 13, 2017Leave a comment

If you are actively using Google AdWords, then you know that Dynamic Search Ads (DSA) are the easiest way to reach customers that precisely match your offer on Google. The best thing about DSA is that they use your website to help target your ads and fill in the keyword-based gaps in your campaigns. Even…

Google AdWords: A Guide to Finding High-value Keywords within Campaigns

SEOBy Will NeeApril 18, 2017Leave a comment

Your work is only just beginning after you launch your campaign.  To get the ROI you need from your campaign, it is crucial to determine the strongest keywords within your AdWords campaign as soon as you have actionable data. The only way to keep your campaign strong enough to meet your goals is to regroup…

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