When launching your business ads, it can be overwhelming to begin the optimization process. Many business owners are looking for new ways to save time on daily processes – which is where the power of automation can help. In this article, we’ll be exploring 5 key automation tips that you can use to optimize and…
Optimizing Google Ads campaigns are a constant, tedious, and time consuming thing. But, do they always have to be? There are many tools readily available when it comes to optimization and improvement of ad performance on all levels. Especially for paid ads, many tools promise stellar results and lead generation just by using their services.…
One of best things about digital marketing is it allows you to track and analyze your marketing efforts. This gives you an understanding which tactics work best and which are a waste of your valuable resources. Leveraging Google Analytics features you can gather data about your digital campaigns and make informed decisions about how to move…
Google Shopping Campaigns are regularly used because they are prominently listed in the Google Search Results. When searching for products in search, seeing an actual image of the product is going to lead to more clicks than blue links. Along with that, it’s also at the top of the search results or takes over the…
Online advertising in 2021 is an essential activity for any business online. Even though old school marketing tactics are still relevant for some industries, Customer Acquisition is be the backbone for any company that is looking for growth. At this point, it’s not even a competitive advantage, it’s really just table stakes and if you’re…
Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy, the determining factor of whether searchers click on your ad and get to you site or moves…
Remember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…
Launching a successful Google AdWords campaign requires a lot of testing and tracking. Testing is very often overlooked and considered unnecessary, when in fact it’s what makes all the difference, and allows you to move forward and get results. Many how-to guides and ebooks can give you guidance on how to create the best performing…
If you are actively using Google AdWords, then you know that Dynamic Search Ads (DSA) are the easiest way to reach customers that precisely match your offer on Google. The best thing about DSA is that they use your website to help target your ads and fill in the keyword-based gaps in your campaigns. Even…