Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy, the determining factor of whether searchers click on your ad and get to you site or moves…
Remember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…
Launching a successful Google AdWords campaign requires a lot of testing and tracking. Testing is very often overlooked and considered unnecessary, when in fact it’s what makes all the difference, and allows you to move forward and get results. Many how-to guides and ebooks can give you guidance on how to create the best performing…
If you are actively using Google AdWords, then you know that Dynamic Search Ads (DSA) are the easiest way to reach customers that precisely match your offer on Google. The best thing about DSA is that they use your website to help target your ads and fill in the keyword-based gaps in your campaigns. Even…