Believe it or not, Facebook has been one of the most powerful social media platforms for nearly a decade. Over time, the social platform has successfully narrowed the options for targeting potential audiences. Granular targeting has been one of Facebook’s strong suits in targeting the 2.19 billion monthly active users on its platform, providing a…
Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base.…
On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around…