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Tag Archives: Facebook

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Facebook Custom Audiences:  How they have changed and how to build them

Facebook AdsBy Tony AdamJuly 20, 2022Leave a comment

Believe it or not, Facebook has been one of the most powerful social media platforms for nearly a decade. Over time, the social platform has successfully narrowed the options for targeting potential audiences.  Granular targeting has been one of Facebook’s strong suits in targeting the 2.19 billion monthly active users on its platform, providing a…

facebook ads b2b lead generation

Turning Up B2B Lead Generation Volume with Facebook Ads

Customer AcquisitionBy Tony AdamMarch 8, 20171 Comment

Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base.…

Social Media ROI Presentation from SMASH at USC

Social MediaBy Tony AdamApril 11, 20112 Comments

On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around…

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