Consumer shopping trends continue to drastically shift from brick-and-mortar stores to the e-commerce landscape year over year. In 2019, e-commerce sales made up 14.1% of all retail sales worldwide and are projected to climb to 22% by 2023. As the shift to online shopping continues to grow, new e-commerce brands pop up every day making…
Facebook is a prime place to advertise if you’re a B2C or a B2B styled business. Advertising on Facebook can market your unique brand offering to its advertising audience of 2.14 billion users…and, when done right, can give you an incredibly high return on investment. If you notice that your ads are struggling, there may…
The ecommerce landscape has grown more competitive than ever as consumer purchasing trends continue to shift to online shopping versus traditional brick and mortar stores. With the recent coronavirus pandemic, not only has online shopping become the only options in some places, but 31.7% of shoppers now report that they will shift entirely to online…
Facebook Ads has obviously been a major part of the growth of many e-commerce brands, and their ability to market products to a wider target audience. As the biggest social media platform, Facebook is the perfect marketing tool for E-commerce brands to reach more people and increase revenue. Some would argue the main reason Direct-to-Consumer…
Online advertising in 2021 is an essential activity for any business online. Even though old school marketing tactics are still relevant for some industries, Customer Acquisition is be the backbone for any company that is looking for growth. At this point, it’s not even a competitive advantage, it’s really just table stakes and if you’re…
Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy, the determining factor of whether searchers click on your ad and get to you site or moves…
With more than 79% of US internet users on Facebook, and a staggering 70% of all Facebook users returning to the site at least once a day, it’s clear there is a huge advertising opportunity on this platform. With a single ad click costing on average $0.27, and a thousand impressions setting you back $7.19,…
Remember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…
As advertisers or business owners alike, we all have the same goal when advertising on Facebook – to generate conversions. So how do we get our audience to convert? Currently, the average Click Through Rate (CTR) for a Facebook ad ranges from 0.5% to 1.6% on average. Check out our top 5 best practices to…
In the past two years, AI and VR have been amongst the top trending technologies and topics on the Internet. We as marketers and consumers have had a chance to see how the marketing future will look like. AI and VR technology will revolutionize everything because as human beings, we love interaction and dynamic content.…