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Tag Archives: facebook ads

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  2. Entries tagged with "facebook ads"

These 6 Tips Could Improve Your CTRs And Conversion Rates

Customer AcquisitionBy Tony AdamNovember 4, 2019Leave a comment

Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy,  the determining factor of whether searchers click on your ad and get to you site or moves…

6 Easy Steps to Correctly Install the Facebook Pixel

Customer AcquisitionBy Tony AdamNovember 1, 2019Leave a comment

With more than 79% of US internet users on Facebook, and a staggering 70% of all Facebook users returning to the site at least once a day, it’s clear there is a huge advertising opportunity on this platform. With a single ad click costing on average $0.27, and a thousand impressions setting you back $7.19,…

You can now capture leads on Google with Ad Extensions

Customer AcquisitionBy Tony AdamOctober 31, 2019Leave a comment

Remember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…

5 Ways to Make Your Facebook Ad Convert

Customer AcquisitionBy Tony AdamOctober 23, 2019Leave a comment

As advertisers or business owners alike, we all have the same goal when advertising on Facebook – to generate conversions. So how do we get our audience to convert? Currently, the average Click Through Rate (CTR) for a Facebook ad ranges from 0.5% to 1.6% on average. Check out our top 5 best practices to…

The Future Is Now: New Types of Facebook Interactive Mobile Ads

Customer AcquisitionBy Tony AdamOctober 21, 2019Leave a comment

In the past two years, AI and VR have been amongst the top trending technologies and topics on the Internet. We as marketers and consumers have had a chance to see how the marketing future will look like. AI and VR technology will revolutionize everything because as human beings, we love interaction and dynamic content.…

How to Effectively Use Facebook’s Dynamic Product Listing Ads

Customer AcquisitionBy Tony AdamOctober 15, 2019Leave a comment

We know how it goes. As an advertiser, you dedicate a large portion of the overall budget to driving customers to your website. This website features carefully curated content and products in your online store, and is designed to encourage conversions. Regardless of your store setup or the items within it, there will always be…

Facebook Ads: Advanced Targeting

Customer AcquisitionBy Tony AdamApril 25, 2017Leave a comment

Facebook Ads have elevated social media marketing to a new level, integrating advertisements into our Facebook feeds. For regular users, ads may be just another set of boxes appearing on the right side of the News Feed, but for marketers, they are an opportunity to promote their product or service to the desired audience.  Luckily,…

Paid Social Media Advertising vs Organic Social Media: Myth Busting

Customer AcquisitionBy Summer MoralesMarch 30, 2017Leave a comment

Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize…

facebook ads b2b lead generation

Turning Up B2B Lead Generation Volume with Facebook Ads

Customer AcquisitionBy Tony AdamMarch 8, 20171 Comment

Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base.…

Quickbooks Connect: Growing Your Business Online Presentation

Digital MarketingBy Tony AdamNovember 5, 2015Leave a comment

At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.

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