Have you checked on your Meta Ads recently? We’re now in the final quarter of 2022 and Meta continues to roll out changes that directly impact the success of your Facebook ad campaigns. Despite changes, Meta ads are still one of the most cost-efficient paid advertising platforms available, making it worth your time and money to…
Even with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. Ads are affordable and you have the ability to target your “ideal” customers. With billions of people actively using this social media platform, you’re bound to reach the audience you’re looking for.…
E-commerce businesses advertising on Facebook share the common goal of gaining more leads and customers. Understanding how to optimize your Facebook advertising campaigns will help your company generate more leads and increase your sales revenue. Here are the top 4 e-commerce optimization needs for businesses advertising on Facebook. 1. Define your Facebook advertising objectives Your…
Even the largest companies want to be smart about their social media marketing budget. After all, who wants to throw money down the drain when they could’ve taken steps to ensure they were maximizing their Return On Ad Spend (ROAS)? If you’re a small to midsize company, chances are you’re being even more cautious about…
The effectiveness of your data-driven digital marketing campaign and ad strategy relies largely on a single element: your ad headline. This is the single-sentence preview that will determine if your customer will take action on the interest that they may have in your offer, and is one of the hardest things to get “right” in…
In recent years, changes in how Facebook delivers content to users organically from commercial accounts has made it nearly impossible for businesses to avoid paid social advertising. The sheer number of daily users, targeting options, and evolving platform features have caused Facebook ads to become a leader in customer and user acquisition for companies of…
We are well into 2022 and Q1 is almost over, but, everyone is trying to navigate what digital advertising is going to look like for the rest of 2022. The burning question: “What does the future hold for online advertising and business?” This is the most unique business situation of our lifetime, and the pandemic…
Whether you’re an advertiser or business owner looking to grow your business with social media advertising, you should make sure you’re aware of Facebook ad targeting changes that may affect your strategy. In addition to forced changes caused by major privacy updates in 2021, this year is bringing a few key changes to Facebook ad…
Consumer shopping trends continue to drastically shift from brick-and-mortar stores to the e-commerce landscape year over year. In 2019, e-commerce sales made up 14.1% of all retail sales worldwide and are projected to climb to 22% by 2023. As the shift to online shopping continues to grow, new e-commerce brands pop up every day making…
Facebook is a prime place to advertise if you’re a B2C or a B2B styled business. Advertising on Facebook can market your unique brand offering to its advertising audience of 2.14 billion users…and, when done right, can give you an incredibly high return on investment. If you notice that your ads are struggling, there may…