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Tag Archives: conversion optimization

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  2. Entries tagged with "conversion optimization"

Targeted Facebook Ads At Every Stage Of The Customer Awareness Funnel

Digital MarketingBy Heather HaynesMarch 14, 2022Leave a comment

Marketing, whether to businesses or directly to consumers, is an art that can feel rapidly paced. New content is being delivered to inboxes and feeds multiple times a day, new tips and tricks are going viral on Twitter, and there are more courses available than any one person could ever complete. As tempting as it…

Email Open Rate: Increase it with Value, Scarcity, and Positioning

Email MarketingBy Tony AdamMarch 1, 2022Leave a comment

Every business is spending more time, labor, and money on data-driven marketing. Despite that, email marketing still has some of the highest returns on investment for businesses! Once they’ve signed up, your goal is always to increase your email open rate. That’s more eyes on your content! Today we will explore ways to entice the members…

4 Ways to Use Pinterest for Customer Acquisition

Customer AcquisitionBy Tony AdamDecember 15, 2021Leave a comment

Social media marketing is a great way to acquire customers and achieve your marketing goals in 2021. Boasting similar benefits to Facebook and Instagram, Pinterest is among the top platforms when it comes to driving traffic to products, services, and brands. Many small businesses use these platforms to market their e-commerce products or service to…

5 Reasons Your Facebook Ads Aren’t Converting (Plus Fixes)

Customer AcquisitionBy Tony AdamNovember 22, 2021Leave a comment

Facebook is a prime place to advertise if you’re a B2C or a B2B styled business. Advertising on Facebook can market your unique brand offering to its advertising audience of 2.14 billion users…and, when done right, can give you an incredibly high return on investment. If you notice that your ads are struggling, there may…

These 6 Tips Could Improve Your CTRs And Conversion Rates

Customer AcquisitionBy Tony AdamNovember 4, 2019Leave a comment

Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy,  the determining factor of whether searchers click on your ad and get to you site or moves…

Top 15 Growth Marketing Tools for Startups

Digital MarketingBy Tony AdamJune 15, 2017Leave a comment

It’s hard being a start-up. At the dawn of their lifecycle, startups have to keep up a steady growth of 30% every year or suffer a painful death. Up until a while ago, “growth hacking” was an odd buzzword on the lips of SEOs and marketing professionals alike. Today, it has become a synonym for…

e-commerce conversion optimization and funnel optimization

5 Tips for Optimizing E-commerce Conversion Funnels

Conversion OptimizationBy Tony AdamMarch 30, 2017Leave a comment

We work with a lot of E-Commerce businesses and while many have a standard checkout funnel, many businesses have a very custom conversion funnel based on the goals of the business. Nonetheless, the basic concepts of a conversion funnel are pretty standard and straightforward. Obviously, at first, the goal is to generate customers into the…

7 Organic Ways to Boost Your CTR

Conversion OptimizationBy Tony AdamFebruary 27, 2017Leave a comment

Click-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can be pretty difficult to increase CTR, depending on the method you use. And, increasing conversion rates can dramatically increase the revenue your business drives. These methods also differ based on the marketing channel, whether its…

Top 5 Conversion Metrics: How and what to track

Conversion OptimizationBy Tony AdamJanuary 12, 2016Leave a comment

Obviously conversion metrics can vary from company to company, but, overall there are metrics that are always important to track. Understanding where traffic is coming from and whether it’s converting will help you make better decisions about where to invest resources and dollars. At the end of the day knowing those metrics help you build…

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