Revenue increase since working together.
60X
1,700%+
Highest Monthly ROAS
$90,000
Add Spend Increase
Sundry
Sundry is a high-end luxury women’s apparel brand with roots and distribution in large department stores like Nordstrom. The collections are a coastal casual with a certain French chic.
Launched Direct-To-Consumer in
Visible Factors challenge was to grow Sundry’s newly launched online store in 2015 by launching Direct-to-Consumer advertising. Our goal was simple, increase revenue and online transactions.
The Focus
Our focus was building out an efficient and profitable online advertising mix leveraging Google, Facebook, and Retargeting. We used our tried and true process of building out a tiered advertising funnel beginning with prospecting and traffic to remarketing and conversion
The Beginning Stages
In the beginning, their online store was generating less than $20k month and averaging less than 125 transactions. We launched initially on Google AdWords running Search, Shopping, and Display coupled with retargeting. Increasing an additional 97 sales transactions through the online store within 30 days. Within 60 days we launched Facebook advertising delivery ads to prospecting audiences and set up dynamic retargeting ads. Four months in, Sundry was seeing an additional 196 sales transactions.
The Results
Fast forward years later, with only Facebook and Google driving traffic to the online store, sales transactions have increased 7,000%+, an increase of 60X in online revenue including an estimated 400% decrease in cost per acquisition (CPA).
TESTIMONIALS
Kara Taylor, VP Marketing, Campus Explorer
I hired Visible Factors to do an SEO audit for our site and he was able to quickly assimilate and understand the goals of our SEO project and provide us with a structured and actionable to do list. I am skeptical of people who call themselves SEO experts, but in this case, I think he truly is one! We have recommended Visible Factors services to many other companies.
Dave Barton, CEO, David Kind Eyewear
Tony and his team approach things holistically different in digital marketing. With holistic being the key. He truly understands how the various digital marketing aspects work together to achieve your CPA goal. He is vocal in a very positive way, with great timing. A rare combination. A true expert in his field and an exceptional guy.
Clark Benson, Founder & CEO, Ranker
Tony has advised Ranker for a few years with regards to SEO, social media, and content marketing, and is a true pro.
Deborah Holstein, VP Marketing, Grokker
Tony and his team did an excellent job with detailed keyword research and SEO site audit deliverables for us here at Grokker. Tony quickly understood our business needs and was able to succinctly summarize the actionable “so what’s” and “to do’s” from the very detailed research and audit. This made it easy for the team to get started on addressing the most impactful opportunities.