Revenue increase from organic search


Increase in total keywords within the top 100


Site Speed Improvement


Carbon38 has been successful through the consideration of the multifaceted demands of today’s woman and by aiming to solve for her needs through a supremely stylish and functionally-driven wardrobe.

Build Out Carbon38 SEO Strategy

Carbon38 hired Visible Factors to provide consistent SEO recommendations, strategic review and technical audits leveraging Visible Factors’ expert data-driven approach. As part of the larger strategy, Visible Factors developed a new optimization standard for launches of Carbon 38’s new clothing collections. This included optimizing for relevant keywords and ensuring that the pages adhere to best practices for SEO, where pages were previously thin and shallow. Visible Factors also identified page elements that could contribute to them ranking over time and improving organic search traffic.

Visible Factors worked closely with the Carbon 38 team through calls, emails, and provided thorough monthly deliverables with tactical and actionable recommendations for the team could implement. As strategy changed from the client’s end, additional deliverable requests were provided as needed to increase SEO traffic. Visible Factors continues to work with the Carbon 38 team to ensure optimal rankings and organic search through SEO.


Taking It One Step Further

Visible Factors identified category pages lacking in volume of content, as well as thin content pages, and provided recommendations derived from utilizing keyword research and data around search intent. This improved relevancy and topical authority, which improved rankings for keywords and the volume of users from organic search.

  • Delivered continual adjustments to meta titles and descriptions.
  • Provided ongoing on-page optimization opportunities for development.
  • Created a redirect strategy to handle pages that aren’t evergreen, with high authority backlinks.
  • Provided relevant internal linking strategies to maximize relationships and relevance between key pages.

The Results

While working collaboratively with the Carbon38 Marketing and Technology teams we were able to achieve some really great results including:

  • Continually work on improving site speed, which improved by ~34%.
  • 360%+ Increase Increase in Total Keywords (Top 100) and 645%+ Increase in Keywords Ranking on Page 1
  • ~450% Growth in Organic Revenue and ~470% Increase in Organic Transactions