Revenue increase since working together.
300%+
1,100%+
Highest Monthly ROAS
3X
Number of Transactions
Jenni Kayne
Jenni Kayne is a California lifestyle brand that inspires women to live well every day. From wardrobe essentials to all the things that make a house a home, they create effortless staples without sacrificing style or comfort.
Improve performance on low ROI campaigns
Jenni Kayne was looking for a digital marketing agency to partner with and manage existing paid advertising channels. They had not experienced growth yet from existing paid marketing channels and were not seeing the performance they would like. Our challenge was to grow Jenni Kayne’s Ecommerce revenue and transactions.
What We Did?
At the time, Jenni Kayne had previously only been running Google Ads and a retargeting network. The Visible Factors team recommended adding Facebook Advertising into the mix to expand audiences and increase visibility. Through our process, we came up with a new Google AdWords and Shopping plan and approach, cleaned up the retargeting channel that didn’t have good ROI, and built out a Facebook Ads strategy that launched one month after we began our partnership.
The Results
When we took over ads management in August 2017, return from customer acquisition campaigns was ~4x and within 9 months of working together, we were table to generate 11x Return On Ad Spend (ROAS). During this time, our team grew the transactions and revenue from online advertising by 300%.
Our team put together a roadmap and plan for growing Ecommerce revenue by 5x through these channels because of the success that was seen through our engagement.
TESTIMONIALS
Kara Taylor, VP Marketing, Campus Explorer
I hired Visible Factors to do an SEO audit for our site and he was able to quickly assimilate and understand the goals of our SEO project and provide us with a structured and actionable to do list. I am skeptical of people who call themselves SEO experts, but in this case, I think he truly is one! We have recommended Visible Factors services to many other companies.
Dave Barton, CEO, David Kind Eyewear
Tony and his team approach things holistically different in digital marketing. With holistic being the key. He truly understands how the various digital marketing aspects work together to achieve your CPA goal. He is vocal in a very positive way, with great timing. A rare combination. A true expert in his field and an exceptional guy.
Clark Benson, Founder & CEO, Ranker
Tony has advised Ranker for a few years with regards to SEO, social media, and content marketing, and is a true pro.
Deborah Holstein, VP Marketing, Grokker
Tony and his team did an excellent job with detailed keyword research and SEO site audit deliverables for us here at Grokker. Tony quickly understood our business needs and was able to succinctly summarize the actionable “so what’s” and “to do’s” from the very detailed research and audit. This made it easy for the team to get started on addressing the most impactful opportunities.