Increased Lead Growth on Google within 12 months.
613%
51%
Decrease in Cost Per Lead ($97 vs. $47)
381%
Increase in monthly lead volume
MoPro
MoPro is a B2B Small Business Web Platform for businesses to manage their website presence, promote their business, and monitor their social media stats.
Launched Direct-To-Consumer in
The challenge put on Visible Factors was to take over the ads accounts from previous agencies and turn the account around. The overall goal was to find an efficient demand generation model for their sales team to convert small businesses to using their products and services.
The Focus
Our focus was to reduce their ad bloat and find inefficiencies in their bidding strategies. We were able to reduce the cost per lead on Google by 23% within months and continue to scale on that. Our team also created a Facebook Ads strategy targeting Small Business owners.
The Beginning Stages
By leveraging best practices, within 12 months, we increased lead growth on Google. During the following year, we experienced substantial growth, starting at 1,600 leads in Jan. while we scaled the account from $5,000/month to $11,000/day.
The Results
We were able to continue to help MoPro by driving 8,000 leads per month, with ~47,550 leads total for the year. This was a 381% increase in monthly lead volume. Over the same period, the CPL decreased from $97.47 to $47.91, a 51% decrease.
TESTIMONIALS
Kara Taylor, VP Marketing, Campus Explorer
I hired Visible Factors to do an SEO audit for our site and he was able to quickly assimilate and understand the goals of our SEO project and provide us with a structured and actionable to do list. I am skeptical of people who call themselves SEO experts, but in this case, I think he truly is one! We have recommended Visible Factors services to many other companies.
Dave Barton, CEO, David Kind Eyewear
Tony and his team approach things holistically different in digital marketing. With holistic being the key. He truly understands how the various digital marketing aspects work together to achieve your CPA goal. He is vocal in a very positive way, with great timing. A rare combination. A true expert in his field and an exceptional guy.
Clark Benson, Founder & CEO, Ranker
Tony has advised Ranker for a few years with regards to SEO, social media, and content marketing, and is a true pro.
Deborah Holstein, VP Marketing, Grokker
Tony and his team did an excellent job with detailed keyword research and SEO site audit deliverables for us here at Grokker. Tony quickly understood our business needs and was able to succinctly summarize the actionable “so what’s” and “to do’s” from the very detailed research and audit. This made it easy for the team to get started on addressing the most impactful opportunities.