Your B2C business could be making hundreds of conversions on one of the world’s top marketing platforms. Instagram began as a humble photosharing app that users could download to share snapshots of their lives — and has grown to be a multi-billion dollar empire that results in countless conversions for B2C and B2B organizations around the world.

1. Lead With Client-Centric Benefits

You know what your clients need and can effectively position your offering to meet those needs. High-converting ads speak directly to your clients in a way that they can clearly understand the benefits. With Parsley Health’s ad below, they incorporate this strategy into both their ad image and their ad copy. 

They offer the concept of being seen and understood to a population that has felt misunderstood or limited by the medical community when it comes to managing health conditions. It also offers first-line in the copy below the ability to understand themselves, and offers increased autonomy over a situation that they may feel out of control with, such as their health. This is a strong, psychologically-appealing example of strong graphics and copy that speak directly to a customer’s needs, which is vital in the B2C space. 

2. Maintain Relevancy With Influencer Marketing Strategies 

Influencer marketing is a relatively new phenomenon in the digital marketing industry and has been accepted as a widely used technique to show active social proof for B2C products. Most frequently, you’ll find this with consumer goods such as fitness supplements, health products, or fashion products. 

To use this strategy effectively as Celsius has, you want to choose an influencer who aligns naturally with your space. Alexis Ren is a fitness enthusiast, so Celsius is a natural choice for her to promote. She brings a lot of value to the ad, including her fan base and natural authority in the health space, adding instant credibility. While the graphic looks like an Instagram-posed shot that you’d see on your Explore page, you can see that the copy begins with a testimonial from her, leading off with all of the benefits she enjoys from a single drink. You may also see the IYKYK reference, meaning “If you know, you know.” This generates a fear of missing out from the audience and can compel younger generations to buy in order to be a part of the following and “connect” with the influencer and his or her lifestyle.

3. Boost Your Engagement With Video-Based Ads 

Video has repeatedly been shown to resonate with clients in a unique way – with viewers retaining over 95% of the presented information than they otherwise would. Because of this and the algorithm’s natural affinity for boosting video content higher than other post types, many marketers are swapping into video ads for their ad strategy on the platform. Below, the video is aesthetically appealing, minimalistic in design, and calls focus to the simple text overlaid on the video. It also encourages the reader to flow naturally to the text below, leading off with a strong testimonial that speaks to their core demographic. They also attribute this to an actual person, which adds credibility when compared to an anonymous testimonial. 

Create Compelling Copy

Your ad can have the best graphics, but it won’t get far without copy that immediately hooks and connects your prospect to your offer. Many try to lead off with their “amazing” offer, but your prospect won’t click unless they emotionally connect and realize the need that they have for your unique offer. 

If you’ve ever launched a PPC campaign on other platforms, the same general rules apply. You want to use that short, snappy headline to grab their attention and pull them into compelling copy that makes them see what their life could be with your product. For example, if you sell essential oils for depression and anxiety, you could create a pandemic-era headline and put them back in the place of need that they were in prior to encountering your product. For example: 

  • “Remember the days of isolation where the fog just wouldn’t lift?” 
  • “Your days of depression and anxiety are over. Are you ready to change your life?” 
  • “You don’t have to struggle. We have something specifically designed to help you. Ready to make today the best day ever?” 

You can use this same strategy in other campaigns for any product that you offer, and the results will be the same — people purchase what they resonate with, and copy is the tool that can differentiate you from the competition. 

Instagram Ads Can Increase Conversions for Your B2C Business 

No matter what industry you serve, you can create unique, creative, and effective campaigns via Instagram for your B2C business. With billions of active users, you can make your strategy far more effective by diversifying your ads strategy to reach different audiences in your key demographic. The most effective way to manage your advertising efforts is to start with a solid advertising strategy that identifies and caters to your ideal customer on an emotional and authentic basis. You can effectively outsource your advertising needs to qualified agencies that can help you boost your conversions and enhance your reach. Visit our website for more information.

Your B2C business could be making conversions on one of the world’s top marketing platforms. Instagram began as a humble photosharing app that users could download to share snapshots of their lives — and has grown to be a multi-billion dollar empire that results in countless conversions for B2C and B2B organizations around the world. In fact, Semrush estimates that 58.8% of businesses use Instagram to promote goods and services, making Instagram the second most popular social application with the ability to grow your business. In this blog, we discuss top tips to writing a B2C Instagram ad that converts and offers insight into how you can use Instagram to grow your business. 

What Makes Instagram Advertising Different? 

One of the main things that set Instagram apart from other social media platforms when it comes to advertising is the variety of ads that you can create. For example, you aren’t limited to just photo or video ads. You can also expand into: 

  • Story Ads 
  • Carousel Ads 
  • Collection Ads
  • Reels Ads
  • IGTV Ads
  • Explore Ads 
  • And many, many more! 

Using a broad spectrum of ad variety can help to enrich your reach and brand presence, adding the benefit of omnipresence to your brand and ease of reach that isn’t as common with other platforms. For example, Hootsuite has found that Instagram ads have the ability to reach 1.2 billion people – or what they have calculated as “20% of the world’s population over the age of 13.” This can be powerful, especially if you are wanting your B2C offer to go viral or to appeal to a certain demographic. 

Build Your Instagram Ad Strategy From The Ground Up 

Your Instagram ad strategy can be significantly amplified by optimizing your profile and maintaining a constant presence on social media. Depending on what the goals of your ad are, you can easily create a consistent brand perception that can enhance your current strategy. For example, if your goal is to get clicks to a landing page, your prospects may feel more confident in doing that when they see that you’re prevalent in the community and an authority in your industry’s space. 

You can take simple steps to create credibility and provide your prospects with a “landing page” by creating an optimized profile. You can do this by creating a clear bio outlining your offering and specialty, and curating specialized content that speaks to their needs or works to build your authority in the industry. Once you have a solid foundation, you can be assured that your ad strategy will be that much more effective. 

Source High-Quality Visual Imagery 

For B2C products, creating and sourcing high-quality visual imagery is essential to the success of your ad campaign. There are countless entrepreneurs in the B2C space, so you want to ensure that your content stands out. You may choose to invest in quality product photography or show your product in real-time use. You can do this effectively by investing in micro-influencer services from local influencers in your community. This is also a task for your ad strategy that you can outsource to ensure that you get professional quality work that you can use in an evergreen way. 

Take Advantage of Customer Research and Micro Surveys 

Customer research is essential to a strong ads strategy, especially in the volatile world of social media advertising. This can inform nearly every aspect of your strategy and can help you to determine how you can best reach your target audience through optimized ad types, copy, visuals, and more. 

While market research can be costly, you can utilize tools such as bespoke micro survey services that send out prompts to live users that can quickly get you the information that you need for your specific brand or campaign – usually within the hour. Services such as OnePulse offer these resources for relatively inexpensive costs. 

Create Compelling Copy

Your ad can have the best graphics, but it won’t get far without copy that immediately hooks and connects your prospect to your offer. Many try to lead off with their “amazing” offer, but your prospect won’t click unless they emotionally connect and realize the need that they have for your unique offer. 

If you’ve ever launched a PPC campaign on other platforms, the same general rules apply. You want to use that short, snappy headline to grab their attention and pull them into compelling copy that makes them see what their life could be with your product. For example, if you sell essential oils for depression and anxiety, you could create a pandemic-era headline and put them back in the place of need that they were in prior to encountering your product. For example: 

  • “Remember the days of isolation where the fog just wouldn’t lift?” 
  • “Your days of depression and anxiety are over. Are you ready to change your life?” 
  • “You don’t have to struggle. We have something specifically designed to help you. Ready to make today the best day ever?” 

You can use this same strategy in other campaigns for any product that you offer, and the results will be the same — people purchase what they resonate with, and copy is the tool that can differentiate you from the competition. 

Instagram Ads Can Increase Conversions for Your B2C Business 

No matter what industry you serve, you can create unique, creative, and effective campaigns via Instagram for your B2C business. With billions of active users, you can make your strategy far more effective by diversifying your ads strategy to reach different audiences in your key demographic. The most effective way to manage your advertising efforts is to start with a solid advertising strategy that identifies and caters to your ideal customer on an emotional and authentic basis. You can effectively outsource your advertising needs to qualified agencies that can help you boost your conversions and enhance your reach. Visit our website for more information.

Published On: January 19th, 2022 / Categories: Meta Ads / Tags: , , , , /

About the Author: Christina Levandowski

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