While there are many ways you can attract potential customers to your website, the best way to get the conversion is to create a specialized landing page for each of your offerings. Directing the interested customers to standalone pages, separate from your main website, improves your results.
Simply creating a unique landing page is not enough. The quality of the landing page is also crucial to conversion. The page should be designed keeping your product as well as your consumer in mind. The layout should be simple yet provoking and the message should be clear. Here are some of the ways you can achieve that.
Attention Grabbing Headline
Whether your consumer hasp landed on your page through search engine results or social media ads, you have to keep them interested. A well thought out headline should be a part of your page to grab their attention. It is a good idea to keep the headline short and concise. It must support the link that brought the reader to the landing page in the first place. It must be relevant and should focus on the benefits of the product in an upbeat way.
Follow your headline with a persuasive sub-headline. Your sub-headline can be longer and really drive home the point as to why your product makes sense. Do not forget to add a short feature list that gives an idea about the things that set your product apart. A nifty benefit list can further strengthen your case and help persuade the reader to give your product a go. Keep your tone conversational and avoid unnecessary jargon.
The Power of Media (add video into the content)
Pictures and graphics have been shown to have more persuasion power than words when it comes to conversions. Use relevant pictures in an imaginative way without going off the message. If you are selling a tangible product, featuring it front and center makes sense. Graphics and images that enforce your message and service also deliver good results. Ensure the use of high quality and original images to have a better chance of making an impact.
If you need to gather some information from the visitors make sure the form you have placed on your landing page is simple and short. Most consumers do not like filling forms. Detailed information may increase the quality of your lead however entering it in the multiple fields may dissuade the consumers. 3 to 4 form fields are enough to collect information like name, username and email address etc.
The All Important Call-To-Action
Call to action button is what gets you your conversions. Be smart about it. The CTA should be unique, impactful and bold. Make it large and compelling. It must get the prime location on your landing page. Placement matters when it comes to CTA. The flow of the page and the placement of the content should be such that a viewer’s eye is directed towards the CTA. Images of people or lines and arrows can be used to get the intended result.
It is a good idea to get your CTA in colors that are in contrast to the rest of the content. You can also use multiple CTAs if your offer asks for it. However, make sure to visually emphasize your primary CTA. To really make your CTA stand out make sure to avoid generic language. Instead of your CTA saying “Submit”, get it to say something like “Get Your 30 Days Free Trial”.
Earn Their Trust
Security assurance as well as quality assurance can help persuade the user to share information with you and buy your product. Adding security seals can encourage the consumers to share private information vital to conversion. Adding testimonials from satisfied customers preferably with their pictures can help make a case for your service. Make sure the testimonials are specific and highlight the most-prized qualities of your product.
Show Your Authenticity
Adding contact details on the landing page are not necessary, however, they can help. Including a few modes for the consumers to contact your business strengthens their trust in you. When you are asking your consumers for their contact details, it helps if they have your phone number or email address. Giving a link to your website’s contact section can also do the trick. You can also add some social media buttons to further improve your chances.
Whatever features or content components you put on your landing page you need to ensure all of them contribute to the ultimate goal, conversion. If something is not essential for conversion, drop it. Cluttering your page with unnecessary navigation bars as well details about your business goals and philosophy does more harm than good. Keep the copy brief and focus on visuals more than text.
A well-designed landing page can improve your bounce rate and increase the time an average visitor spends on the page, improving your conversion rates. Make your landing page interesting and impactful. Make it simple for the users to click on the CTA button and give your product a chance!
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I agree that when it comes to landing pages- simplicity is best. This is especially true with the lead form. In addition to not wanting to spend the time filling out a form, people also don’t want to give out too much info up front.