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Category Archives: Social Media

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instagram ads vs facebook ads

Instagram Ads vs Facebook Ads: Factors to Consider

Social MediaBy Tony AdamApril 11, 2022Leave a comment

Even the largest companies want to be smart about their social media marketing budget. After all, who wants to throw money down the drain when they could’ve taken steps to ensure they were maximizing their Return On Ad Spend (ROAS)? If you’re a small to midsize company, chances are you’re being even more cautious about…

Can You Use Text on Images in Facebook Boosted Posts?

Social MediaBy Will NeeJune 1, 2017Leave a comment

Facebook ads are a great way to increase your reach and expose your brand or products to new audiences. And creating them right from your Page is one of the fastest and most convenient ways to reach the people who matter the most to your business on Facebook and Instagram. Depending on the action you…

How To: Identify The Topics Your Target Audience Actually Wants To Talk About

Social MediaBy Summer MoralesSeptember 13, 2011Leave a comment

If a post goes up on Twitter or Facebook, and no one is around to engage with it, does it still make a sound? Not if you’re trying to build up a brand it doesn’t. Whether your social media efforts are for personal or professional gain, they still require a certain amount of — well, effort.…

Social Media ROI Presentation from SMASH at USC

Social MediaBy Tony AdamApril 11, 20112 Comments

On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around…

Facebook Like Button: Now with Meta Data and Thumbnails

Social MediaBy Tony AdamFebruary 26, 20118 Comments

Well, it turns out that Facebook has included all of the meta data and thumbnail info for the like button around the web. This is great news for publishers as it gives the content that we and/or our users “like” more visibility in the Facebook stream. Along with that, it will likely greatly reduce the…

Social Design & Optimization: The Power of Network Effects

Social MediaBy Tony AdamJanuary 24, 20115 Comments

One of the most interesting things I’ve been studying over the last year has been the power social design and network effects. Even though many of us have used Social Media for quite sometime, it has typically been what I would call a disconnected and fragmented system of communication. Now, of course, I have to…

Setting goals and executing with social media marketing

Social MediaBy Tony AdamMarch 22, 20101 Comment

While at SXSW, Chris Winfield and I had our presentation on “Social media marketing for your business.” My biggest focus for the presentation was to help people realize the power of creating a plan, setting goals, and executing them. Overall, creating a marketing plan or strategy should not just involve trying to get some traffic…

foursquare: The arrival of the location based business "game"

Social MediaBy Tony AdamJanuary 18, 201015 Comments

I’ve been on this huge kick of creating visibility for products online lately. All I can think about is how to gain visibility for an online brand. Along with that, I’ve been really interested in two other things: Local and Location Aware applications. I’ve had my eye on Yelp for a bit, but even more…

Twitter taking the Social out of Social Discovery

Social MediaBy Tony AdamMay 12, 20094 Comments

The most trending topic on twitter right now as I am writing this post is #fixreplies. It is shocking to me that after weeks of proclaiming that twitter is all about social discovery, we see the biggest Bonehead Decision that twitter could have made. There are posts from around the industry talking about Twitter putting…

Updating Permalinks when moving to WordPress 2.5

Social MediaBy Tony AdamMarch 31, 200813 Comments

Tonight I updated WordPress from WordPress 2.0.2 to WordPress 2.5 and ran into some issues with permanlinks. Turns out that Yahoo! Web Hosting does not allow you to do Permalinks the standard way with WordPress and you have to use the Yahoo! Plugin for this. Essentially what happened was that standard permalinks in WordPress go…

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