Launched in 2021, Performance Max Google Ads were launched as a way to use the power of automation and machine learning to make improvements over traditional ad campaigns. In typical Google fashion, these ads have evolved and continue to roll out new features aimed at helping you find new customers, analyze campaign performance, and easily…
Digital marketing and successful campaigns are driven by the effective use of high-performing keywords, especially when paired with a compelling ad campaign. Instead of using the Keyword Planner to start over every time you need to run a new promotion, you can use the tips below to create high-converting campaigns in a matter of seconds.…
In 2021, Performance Max (PMax) was launched as a new automated campaign type along with many new updates to Google Ads since then. The campaigns are designed to improve your advertising strategy through the power of automation and machine learning. Performance Max primarily aims to help you drive conversions efficiently than traditional campaign types.. So,…
Google Ads has continued its explosive growth in recent years, making it one of the largest platforms for online advertising. This should come as no surprise given Google itself makes up over 61% of all core search queries, allowing advertisers the opportunity to reach an incomparably large number of people and ultimately boost revenue. With…
Google is constantly updating their services in order to provide the best possible experience for both users and advertisers alike. This year, they’re continuing with a few Google Ads updates crucial to your overall campaign success. These updates are meant to optimize the user search experience, provide the most relevant ads, and push forward with…
Is your business taking a holistic approach to its marketing strategy? 97% of site visitors don’t ever return to your website, according to MailChimp. This can lead to astonishingly low conversion rates, and can significantly impact your marketing strategy. Retargeting allows marketers to increase their brand awareness and optimize their conversion rates through an entirely…