It’s hard being a start-up. At the dawn of their lifecycle, startups have to keep up a steady growth of 30% every year or suffer a painful death. Up until a while ago, “growth hacking” was an odd buzzword on the lips of SEOs and marketing professionals alike. Today, it has become a synonym for…
As marketers engage in Pay Per Click (PPC) marketing, it’s vital that we keep our finger on the proverbial pulse of the latest PPC trends. While no one can predict the future, we can make some extrapolations based on trends we’re seeing in the present, and base some predictions on new features that have rose…
Every year, e-commerce trends change, whether it’s improvements in logistics, product discovery, or brand building. If you want to keep up with the times in online commerce, you have to adapt and evolve, and be more innovative and updated on trends over your competition. To benefit even more, you need to be aware of the…
At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.
Having spent a lot of my career doing a lot more than just SEO, I’ve had to wear many different hats. One of my favorite hats to wear is actually the Business Development one. I’m total people person and I love the sales process. The feeling of closing a deal to me is almost as…
I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this long for almost 5 years).…
Over the last few months I’ve seen an interesting cross section of startups to large brands and marketers to developers that are all running businesses. There has been one thing that ties all of these people together, and that is gaining traction and visibility to your website or business online. If you are a…
I have been inundated with communities over the last couple years and recently it has been almost the only thing I am working on lately. I have learned so much about managing volunteer groups, creating an offline community of web geeks called “San Francisco Geek Dinners,” and in consulting roles. There are many methodologies that…
I felt this was important for corporations and in-house talent to look at when writing a blog. Sometimes we tend to think about a blog as a way to push products, which is what I talked about previously. The truth is, this is o.k. to do, but ONLY as part of your blog content. Being…