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Category Archives: Digital Marketing

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5 Steps To A High-Converting Ad Headline 

Digital MarketingBy Christina LevandowskiMarch 21, 2022Leave a comment

The effectiveness of your data-driven digital marketing campaign and ad strategy relies largely on a single element: your ad headline. This is the single-sentence preview that will determine if your customer will take action on the interest that they may have in your offer, and is one of the hardest things to get “right” in…

Targeted Facebook Ads At Every Stage Of The Customer Awareness Funnel

Digital MarketingBy Heather HaynesMarch 14, 2022Leave a comment

Marketing, whether to businesses or directly to consumers, is an art that can feel rapidly paced. New content is being delivered to inboxes and feeds multiple times a day, new tips and tricks are going viral on Twitter, and there are more courses available than any one person could ever complete. As tempting as it…

maximize your facebook ad performance

How to Maximize Your Facebook Ad Performance

Digital MarketingBy Tony AdamMarch 10, 2022Leave a comment

In recent years, changes in how Facebook delivers content to users organically from commercial accounts has made it nearly impossible for businesses to avoid paid social advertising. The sheer number of daily users, targeting options, and evolving platform features have caused Facebook ads to become a leader in customer and user acquisition for companies of…

You Should Adopt These Digital Advertising Trends In 2022

Digital MarketingBy Tony AdamMarch 8, 2022Leave a comment

We are well into 2022 and Q1 is almost over, but, everyone is trying to navigate what digital advertising is going to look like for the rest of 2022. The burning question: “What does the future hold for online advertising and business?” This is the most unique business situation of our lifetime, and the pandemic…

2022 SEO Strategy

How Facebook Ad Targeting Options Are Changing in 2022

Digital MarketingBy Tony AdamFebruary 15, 2022Leave a comment

Whether you’re an advertiser or business owner looking to grow your business with social media advertising, you should make sure you’re aware of Facebook ad targeting changes that may affect your strategy. In addition to forced changes caused by major privacy updates in 2021, this year is bringing a few key changes to Facebook ad…

5 B2B Facebook Ad Examples That Convert

Digital MarketingBy Christina LevandowskiJanuary 5, 2022Leave a comment

If you’re marketing in the B2B space, it isn’t a surprise to you that many companies have chosen to create outreach campaigns and content toward the 4.48 billion active social media users worldwide. Your Facebook Ads are just one of the components of your marketing plan – but can also be one of the most…

The Do’s and Don’ts of E-Commerce

Digital MarketingBy Tony AdamAugust 16, 2021Leave a comment

E-Commerce plays an incredibly crucial role in the marketplace today as it continues to develop and grow. Throughout the COVID-19 pandemic, we saw the importance and relevance of E-Commerce brands increase as the economy saw a new significant role for it in the marketplace. E-Commerce is more relevant now than ever before which is why…

Top 15 Growth Marketing Tools for Startups

Digital MarketingBy Tony AdamJune 15, 2017Leave a comment

It’s hard being a start-up. At the dawn of their lifecycle, startups have to keep up a steady growth of 30% every year or suffer a painful death. Up until a while ago, “growth hacking” was an odd buzzword on the lips of SEOs and marketing professionals alike. Today, it has become a synonym for…

The Most Recent Pay Per Click Trends And Why You Should Follow Them

Digital MarketingBy Tony AdamMay 2, 2017Leave a comment

As marketers engage in Pay Per Click (PPC) marketing, it’s vital that we keep our finger on the proverbial pulse of the latest PPC trends.  While no one can predict the future, we can make some extrapolations based on trends we’re seeing in the present, and base some predictions on new features that have rose…

Top E-Commerce Trends to Watch in 2017

Digital MarketingBy Tony AdamMarch 14, 2017Leave a comment

Every year, e-commerce trends change, whether it’s improvements in logistics, product discovery, or brand building. If you want to keep up with the times in online commerce, you have to adapt and evolve, and be more innovative and updated on trends over your competition. To benefit even more, you need to be aware of the…

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