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Category Archives: Customer Acquisition

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4 Common Mistakes People Make When Using Automated Bidding

Customer AcquisitionBy Tony AdamOctober 22, 2021Leave a comment

Over the years, there have been many discussions about manual vs automated bidding. Both have their pros and cons, but if I have to pick, I’d choose manual bidding. And this is a choice made from experience. My initial approach with any account is to use manual bidding, then, gradually apply automated rules to keep…

An Introduction to Advertising on YouTube

Customer AcquisitionBy Tony AdamAugust 13, 2021Leave a comment

Advertising on Youtube is unlike any other platform and has grown to be the world’s second-largest search engine following Google. The platform sees roughly 2 billion logged-in visitors per month. While Youtube started out as a video distribution platform and it has now grown to be so much more than that, offering tools like channel…

These 6 Tips Could Improve Your CTRs And Conversion Rates

Customer AcquisitionBy Tony AdamNovember 4, 2019Leave a comment

Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy,  the determining factor of whether searchers click on your ad and get to you site or moves…

6 Easy Steps to Correctly Install the Facebook Pixel

Customer AcquisitionBy Tony AdamNovember 1, 2019Leave a comment

With more than 79% of US internet users on Facebook, and a staggering 70% of all Facebook users returning to the site at least once a day, it’s clear there is a huge advertising opportunity on this platform. With a single ad click costing on average $0.27, and a thousand impressions setting you back $7.19,…

You can now capture leads on Google with Ad Extensions

Customer AcquisitionBy Tony AdamOctober 31, 2019Leave a comment

Remember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…

5 Ways to Make Your Facebook Ad Convert

Customer AcquisitionBy Tony AdamOctober 23, 2019Leave a comment

As advertisers or business owners alike, we all have the same goal when advertising on Facebook – to generate conversions. So how do we get our audience to convert? Currently, the average Click Through Rate (CTR) for a Facebook ad ranges from 0.5% to 1.6% on average. Check out our top 5 best practices to…

The Future Is Now: New Types of Facebook Interactive Mobile Ads

Customer AcquisitionBy Tony AdamOctober 21, 2019Leave a comment

In the past two years, AI and VR have been amongst the top trending technologies and topics on the Internet. We as marketers and consumers have had a chance to see how the marketing future will look like. AI and VR technology will revolutionize everything because as human beings, we love interaction and dynamic content.…

Eliminate Inaccuracies in Google Ads Testing and Tracking

Customer AcquisitionBy Tony AdamFebruary 27, 20191 Comment

Launching a successful Google AdWords campaign requires a lot of testing and tracking. Testing is very often overlooked and considered unnecessary, when in fact it’s what makes all the difference, and allows you to move forward and get results. Many how-to guides and ebooks can give you guidance on how to create the best performing…

The Power Of Keyword Search Data Reports In AdWords

Customer AcquisitionBy Tony AdamJuly 11, 2017Leave a comment

If you’re a digital marketer, you have probably managed Google AdWords Campaigns a few times or use it on a regular basis. The primary reason we love using Adwords is because of the precision to get down and target searcher intent, to get in front of the right people, not just the most people. If you’ve…

3 Significant Changes to Dynamic Search Ads

Customer AcquisitionBy Tony AdamJune 13, 2017Leave a comment

If you are actively using Google AdWords, then you know that Dynamic Search Ads (DSA) are the easiest way to reach customers that precisely match your offer on Google. The best thing about DSA is that they use your website to help target your ads and fill in the keyword-based gaps in your campaigns. Even…

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