Your B2C business could be making hundreds of conversions on one of the world’s top marketing platforms. Instagram began as a humble photosharing app that users could download to share snapshots of their lives — and has grown to be a multi-billion dollar empire that results in countless conversions for B2C and B2B organizations around…
Social media marketing is a great way to acquire customers and achieve your marketing goals in 2021. Boasting similar benefits to Facebook and Instagram, Pinterest is among the top platforms when it comes to driving traffic to products, services, and brands. Many small businesses use these platforms to market their e-commerce products or service to…
Consumer shopping trends continue to drastically shift from brick-and-mortar stores to the e-commerce landscape year over year. In 2019, e-commerce sales made up 14.1% of all retail sales worldwide and are projected to climb to 22% by 2023. As the shift to online shopping continues to grow, new e-commerce brands pop up every day making…
When launching your business ads, it can be overwhelming to begin the optimization process. Many business owners are looking for new ways to save time on daily processes – which is where the power of automation can help. In this article, we’ll be exploring 5 key automation tips that you can use to optimize and…
Facebook is a prime place to advertise if you’re a B2C or a B2B styled business. Advertising on Facebook can market your unique brand offering to its advertising audience of 2.14 billion users…and, when done right, can give you an incredibly high return on investment. If you notice that your ads are struggling, there may…
Optimizing Google Ads campaigns are a constant, tedious, and time consuming thing. But, do they always have to be? There are many tools readily available when it comes to optimization and improvement of ad performance on all levels. Especially for paid ads, many tools promise stellar results and lead generation just by using their services.…
The ecommerce landscape has grown more competitive than ever as consumer purchasing trends continue to shift to online shopping versus traditional brick and mortar stores. With the recent coronavirus pandemic, not only has online shopping become the only options in some places, but 31.7% of shoppers now report that they will shift entirely to online…
Facebook Ads has obviously been a major part of the growth of many e-commerce brands, and their ability to market products to a wider target audience. As the biggest social media platform, Facebook is the perfect marketing tool for E-commerce brands to reach more people and increase revenue. Some would argue the main reason Direct-to-Consumer…
Google Shopping Campaigns are regularly used because they are prominently listed in the Google Search Results. When searching for products in search, seeing an actual image of the product is going to lead to more clicks than blue links. Along with that, it’s also at the top of the search results or takes over the…
Online advertising in 2021 is an essential activity for any business online. Even though old school marketing tactics are still relevant for some industries, Customer Acquisition is be the backbone for any company that is looking for growth. At this point, it’s not even a competitive advantage, it’s really just table stakes and if you’re…