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Category Archives: Conversion Optimization

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How to Design the Perfect Landing Page That Converts

Conversion OptimizationBy Will NeeApril 26, 20171 Comment

While there are many ways you can attract potential customers to your website, the best way to get the conversion is to create a specialized landing page for each of your offerings. Directing the interested customers to standalone pages, separate from your main website, improves your results. Simply creating a unique landing page is not…

e-commerce conversion optimization and funnel optimization

5 Tips for Optimizing E-commerce Conversion Funnels

Conversion OptimizationBy Tony AdamMarch 30, 2017Leave a comment

We work with a lot of E-Commerce businesses and while many have a standard checkout funnel, many businesses have a very custom conversion funnel based on the goals of the business. Nonetheless, the basic concepts of a conversion funnel are pretty standard and straightforward. Obviously, at first, the goal is to generate customers into the…

7 Organic Ways to Boost Your CTR

Conversion OptimizationBy Tony AdamFebruary 27, 2017Leave a comment

Click-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can be pretty difficult to increase CTR, depending on the method you use. And, increasing conversion rates can dramatically increase the revenue your business drives. These methods also differ based on the marketing channel, whether its…

Reducing Bounce (Rate) Is The Key to Conversion Optimization

Conversion OptimizationBy Tony AdamNovember 15, 2016Leave a comment

Most companies we talk to don’t have a ton of experience with conversion rate optimization and how to effect it in a positive way. Especially as a retail brand taking their products online, it can be overwhelming to understand things like traffic sources, conversion rate, exit pages, etc. And, even as we talk to startups,…

Top 5 Conversion Metrics: How and what to track

Conversion OptimizationBy Tony AdamJanuary 12, 2016Leave a comment

Obviously conversion metrics can vary from company to company, but, overall there are metrics that are always important to track. Understanding where traffic is coming from and whether it’s converting will help you make better decisions about where to invest resources and dollars. At the end of the day knowing those metrics help you build…

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