Marketing content is a communication tool. Optimizing your marketed content will help drive results and create meaningful connections with your target audience. Building a content marketing strategy will ensure that your resources – time, energy and money – are set on reaching a particular business goal. Focusing on this goal will help you create relevant…
Anyone who is involved in content marketing knows that effective customer engagement requires more than simply publishing content on the company blog and social media to the same aggregated audience. Reaching the audience that is most likely to take action – like, share, comment, sign up for your newsletter, click to get a special discount…
If you’re a marketer, you almost certainly already use analytics every day. The most common, and most obvious, way to use analytics as a marketer is to understand what brings visitors to your site, and what activities they engage in while they’re there. However, there is a second use of analytics, and that is to…
Every content marketer wants to be able to measure the results of their campaign. But, very often they believe that they can’t accurately measure the results generated by their content. And the truth is, most content marketers give up after they check numbers of page views or social shares. The scope of metrics, however, goes…
Building influence in your industry can greatly emphasize and amplify your marketing efforts. Becoming a trusted, credible and meaningful source of information and knowledge is crucial for establishing your business influence, impacting the attitude of people about your brand, and has the potential to change people’s minds and their purchasing behavior. One of the most effective…
Storytelling is an ancient form of art of telling stories as a way of social and cultural expression and activity, often accompanied with improvisation and/or theatrics. Stories have been shared for generations in every culture as a means of entertainment and education about cultural and moral beliefs and values. Starting from Mahabharata, Odyssey by Homer,…
Content is king. We’ve been hearing this for years, and, to this day it is still the truth. But, the type of content and mediums to promote it have been different and can vary. But, while I was working with one of our clients on marketing strategy, I realized how important it can be to…