Google Analytics has always been one of the most important tools in a digital marketers toolkit. Google Analytics 4 is now designed to give marketers more data at their fingertips by allowing you to analyze important customer usage metrics. This allows you to go a level or even two levels deeper than you could with…
One of best things about digital marketing is it allows you to track and analyze your marketing efforts. This gives you an understanding which tactics work best and which are a waste of your valuable resources. Leveraging Google Analytics features you can gather data about your digital campaigns and make informed decisions about how to move…
Businesses run on data. The majority of business decisions rely on solid facts and numbers. In a world where almost all business actions and marketing efforts are digital, reporting is one of the best ways to get these facts and numbers to help business owners and digital marketers analyze their results. Reporting and gathering data…
I was listening in on Office Hours on WebmasterRadio.fm today and the question came up of how to find the referrer URL from StumbleUpon to your site. When you look at Google Analytics the referrer shows up as refer.php or toolbar. This won’t take you to the page that refers to your URL, similar to…
When you are working at an organization that doesn’t have the right analytics, its painful. This also goes for working with clients that don’t have the money to buy an analytics package like Omniture or WebTrends. I’ve been through this on both sides of the organizational and the client side as well. (A couple times…