The Beginning Stages
In the beginning, Sundry’s online store was generating less than $20,000 month and averaging less than 125 transactions monthly. Initially, we launched Google Ads only, running Search, Shopping, and Display coupled with retargeting. Increasing an additional 97 sales transactions through the online store within 30 days. Within 60 days we launched Facebook Ads. Our plan was to start building the top of funnel through broad awareness and prospecting audiences and at the same time we set up dynamic retargeting. Four months in, Sundry saw a 200% increase in transactions.
The Growth Stages
After those first six months, our team got the flywheel going and we really felt like we truly understand the audience and who the Sundry customer was. We were able to leverage all our data and continue to optimize on Sundry’s Facebook and Google campaigns. We found out what creative worked well, what copy worked well, and tested new placements and ad formats to really scale up the Sundry brand.