Our primary focus was getting attribution set up so we really understood where our growth was coming from. We set up Tune (as well as other methods) to ensure each campaign was tracked and quickly measured for effectiveness, to understand where to scale.
Since we wanted to own the On-Demand Valet Marketplace, we used a variety of methods in terms of online and digital growth. We tested a variety of channels like Radio Ads, Billboards, and App Install campaigns. We were able to track these efforts leveraging offers, discounts, sign up specials, and through mobile app attribution. While working with LUXE, we also helped them relaunch the site and blog with an SEO Program to increase organic search visiblity.
We worked hand in hand with the communications team, the internal product teams, and we found a system of growth to help grow the company quickly and own the marketplace.