Jenni Kayne is a California lifestyle brand that inspires women to live well every day. From wardrobe essentials to all the things that make a house a home, they create effortless staples without sacrificing style or comfort.

Jenni Kayne was looking for a digital marketing agency to partner with and manage their existing Google Ads account, the only paid media channel run to date. At the time, the previous agency could not scale and the team wasn’t seeing the performance they liked. Our challenge was to improve performance on low ROI campaigns and grow Jenni Kayne’s E-commerce revenue and transactions.

At the time, Jenni Kayne had previously only been running Google Ads and a retargeting network. The Visible Factors team recommended adding Facebook Ads as a channel to expand audiences and increase visibility.

Through our process, we came up with a new Google Ads and Shopping plan and campaign structure, cleaned up the retargeting channel (with poor ROI), and built out a Facebook Ads strategy that launched one month after we began our partnership.

When we took over ads management in August 2017, return from customer acquisition campaigns was around 300%, within nine months of working together, we were table to generate 1,100% Return On Ad Spend (ROAS). During this time, our team grew the transactions and revenue from online advertising channels by 300%.