300%+

Increase in Revenue

1,100%+

Highest Monthly ROAS

3X

Number of Transactions

About Jenni Kayne

Jenni Kayne is a California lifestyle brand that inspires women to live well every day. From wardrobe essentials to all the things that make a house a home, they create effortless staples without sacrificing style or comfort.

The Challenge:

Launch Facebook Ads for Jenni Kayne and Create A Customer Acquisition Funnel.

Jenni Kayne was looking for a digital marketing agency to partner with and manage their existing Google Ads account, the only paid media channel run to date. At the time, the previous agency could not scale and the team wasn’t seeing the performance they liked. Our challenge was to improve performance on low ROI campaigns and grow Jenni Kayne’s E-commerce revenue and transactions.

How We Did It?

At the time, Jenni Kayne had previously only been running Google Ads and a retargeting network. The Visible Factors team recommended adding Facebook Ads as a channel to expand audiences and increase visibility.

Through our process, we came up with a new Google Ads and Shopping plan and campaign structure, cleaned up the retargeting channel (with poor ROI), and built out a Facebook Ads strategy that launched one month after we began our partnership.

The Results

When we took over ads management in August 2017, return from customer acquisition campaigns was around 300%, within nine months of working together, we were table to generate 1,100% Return On Ad Spend (ROAS). During this time, our team grew the transactions and revenue from online advertising channels by 300%.

  • 300% Increase in revenue and transactions within 9 months of launching

  • 1,100% Peak in Return on Ad Spend (ROAS)

  • 30% Decrease in CPA within 5 months

Let’s Unlock Your Growth Potential

Growing Your Business Starts With Your Marketing Audit & Report

Find out why brands like Ticketmaster, Adobe, and Jenni Kayne trusted Visible Factors with their Growth Marketing.

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