450%+

SEO Revenue Increase

645%

Increase in Keywords Ranking on Page 1

34%

Decrease Site Speed Page Load Times

Who Is Carbon38?

Carbon38 believes in a certain power of dressing—one that combines the DNA of activewear with ready-to-wear pieces that are designed for the modern woman. With an e-commerce destination and two brick-and-mortar locations in Pacific Palisades, CA + Bridgehampton, NY, Carbon 38 is a trusted resource, offering products that aim to solve unprecedented needs of today’s woman.

The Challenge:

Grow SEO Revenue while making SEO a top performing channel for Carbon38.

Carbon38 brought in Visible Factors after working with SEO providers that were providing boilerplate “Audits” that didn’t produce results. Our team spent a significant amount of time auditing the Carbon38 website and worked closely with the team through rounds of calls, emails and monthly deliverable reviews. They key was leveraging our data-driven approach and providing tactical and actionable recommendations, templates, and guidelines the internal teams could implement.

How We Started:

Leveraging the Data-Driven Approach to SEO

When we started it included a variety of technical SEO recommendations including SEO best practices as well as Site Speed concerns our team felt was a necessity to address. From there we provided all types of SEO recommendations, SEO Strategy and technical audits leveraging Visible Factors expert data-driven approach. As part of the larger strategy, we developed a new optimization standard for launches of Carbon38’s new clothing collections. We needed to solve for previously thin pages and bolster them with optimizations around keyword targeting and ensuring pages adhere to SEO Best Practices. Visible Factors also identified optimizations that could contribute to them ranking over time and improving organic search traffic, sitewide.

Scaling Carbon38 SEO Revenue

Visible Factors identified category pages lacking in volume of content, as well as thin content pages, and provided recommendations derived from utilizing keyword research and data around search intent. This improved relevancy and topical authority, which improved rankings for keywords and the volume of users from organic search.

  • Delivered continual adjustments to meta titles and descriptions.

  • Created a redirect strategy to handle pages that aren’t evergreen, with high authority backlinks.

  • Provided ongoing on-page optimization opportunities for development.

  • Provided relevant internal linking strategies to maximize relationships and relevance between key pages.

The Results

While working collaboratively with the Carbon38 Marketing and Technology teams we were able to achieve some really great results, improving rankings, traffic, and most importantly, revenue.

  • Site speed improved by around 34%.

  • 360%+ Increase in Total Keywords (Top 100) and 645%+ Increase in Keywords Ranking on Page 1

  • ~450% Growth in Organic Revenue and ~470% Increase in Organic Transactions

“We loved the Visible Factors team because we felt they were vested in the Sundry brand. They were always on top of new trends, knew what tests to run, and generated results we never could have imagined while explaining every detail to us the whole way through!”

Emily Chang

Sundry Marketing Consultant

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