Carbon38 believes in a certain power of dressing—one that combines the DNA of activewear with ready-to-wear pieces that are designed for the modern woman. With an e-commerce destination and two brick-and-mortar locations in Pacific Palisades, CA + Bridgehampton, NY, Carbon 38 is a trusted resource, offering products that aim to solve unprecedented needs of today’s woman.

Carbon38 brought in Visible Factors after working with SEO providers that were providing boilerplate “Audits” that didn’t produce results. Our team spent a significant amount of time auditing the Carbon38 website and worked closely with the team through rounds of calls, emails and monthly deliverable reviews. They key was leveraging our data-driven approach and providing tactical and actionable recommendations, templates, and guidelines the internal teams could implement.

When we started it included a variety of technical SEO recommendations including SEO best practices as well as Site Speed concerns our team felt was a necessity to address. From there we provided all types of SEO recommendations, SEO Strategy and technical audits leveraging Visible Factors expert data-driven approach. As part of the larger strategy, we developed a new optimization standard for launches of Carbon38’s new clothing collections. We needed to solve for previously thin pages and bolster them with optimizations around keyword targeting and ensuring pages adhere to SEO Best Practices. Visible Factors also identified optimizations that could contribute to them ranking over time and improving organic search traffic, sitewide.

Visible Factors identified category pages lacking in volume of content, as well as thin content pages, and provided recommendations derived from utilizing keyword research and data around search intent. This improved relevancy and topical authority, which improved rankings for keywords and the volume of users from organic search.

While working collaboratively with the Carbon38 Marketing and Technology teams we were able to achieve some really great results, improving rankings, traffic, and most importantly, revenue.