The Beginning Stages
By leveraging best practices within advertising channels, within 12 months, we increased lead growth on Google while working on optimization that increased Search Impression Share by roughly 570%. Thanks to our teams optimizations efforts within Google Ads, our non-branded campaigns saw a 160% increase in conversion rate.
The Growth Stages
While scaling up Google Ads extremely efficiently, reducing CPA while scaling the lead generation efforts, our team was able to launch Facebook Ads to find new channels to drive lead generation. We not only focused on just driving lead volume, but the main metric we focused on was Qualified Lead Volume to ensure leads we drove had quality and the sales team could close them quickly and efficiently. During that time we started scaling up Facebook Ads, YouTube Ads, Gmail Ads, and much more. Our team stayed ahead of the curve and constantly found new opportunities to fill the top of the funnel and generate lead generation in a cost effective and efficient way while scaling the business.