8,000

Leads Per Month

381%

Increase in Lead Volume

51%

Reduction in CPA

About MoPro

MoPro is a B2B Small Business Web Platform for businesses to manage their website presence, promote their business, and monitor their social media stats.

The Challenge:

Turn On Demand Generation That Previous Agencies Couldn’t Do.

The challenge put on Visible Factors was to take over the ads accounts from previous agencies and turn the account around. The overall goal was to find an efficient demand generation model for their sales team to convert small businesses to using their products and services.

Our Playbook: Finding Efficiency

Our focus was to reduce their ad bloat and find inefficiencies in their bidding strategies. We were able to reduce the cost per lead on Google by 23% within months and continue to scale on that. Our team also created a Facebook Ads strategy targeting Small Business owners.

How We Scaled Sundry

The Beginning Stages

By leveraging best practices within advertising channels, within 12 months, we increased lead growth on Google while working on optimization that increased Search Impression Share by roughly 570%. Thanks to our teams optimizations efforts within Google Ads, our non-branded campaigns saw a 160% increase in conversion rate.

The Growth Stages

While scaling up Google Ads extremely efficiently, reducing CPA while scaling the lead generation efforts, our team was able to launch Facebook Ads to find new channels to drive lead generation. We not only focused on just driving lead volume, but the main metric we focused on was Qualified Lead Volume to ensure leads we drove had quality and the sales team could close them quickly and efficiently. During that time we started scaling up Facebook Ads, YouTube Ads, Gmail Ads, and much more. Our team stayed ahead of the curve and constantly found new opportunities to fill the top of the funnel and generate lead generation in a cost effective and efficient way while scaling the business.

The Results

The MoPro team was thrilled with our results because they were able to switch outside sales team members to inside sales because the demand the Visible Factors team was driving. Our team was not only driving ad efficiency but were able to save the MoPro team in costs by making the sales team more efficient.

We were able to continue to help MoPro by driving 8,000 leads per month, with ~47,550 leads total for the year. Most importantly, This was a 381% increase in monthly lead volume. Over the same period, the CPL decreased from $97.47 to $47.91, a 51% decrease.

  • 47,000+ leads driven yearly

  • Reduction in CPA from $97 to $47

  • 381% Increase in in monthly lead volume.

“The Visible Factors team was crucial in our growing our Demand/Lead Generation and ultimately scaling MoPro’s business through online advertising”

Ashley Levine

CMO | MoPro

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