The Beginning Stages
At first, AFRM was was not generating much in terms of online sales and we were instantly able to add to this dramatically. The good news was that we started off with a 303% ROAS within the first 60 days of launching campaigns. We were also able to 2X the number of transactions from the first month to the second, while hitting a 2% Conversion Rate on the traffic coming to the site from new audiences.
The Growth Stages
After the first six months, our team got things moving and grooving by getting AFRMs audiences nailed down and understanding the search terms needed to keep audiences tight. We also kept refining the negative keywords list in Google Ads to ensure the most minimal waste in terms of ad spend. Ultimately, we were really focused on optimizing our campaigns to get the the most profitable campaigns structures built out for the team.