Building influence in your industry can greatly emphasize and amplify your marketing efforts. Becoming a trusted, credible and meaningful source of information and knowledge is crucial for establishing your business influence, impacting the attitude of people about your brand, and has the potential to change people’s minds and their purchasing behavior. One of the most effective…
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Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base.…
DetailsWhile banner ads may seem like a great opportunity for you, you’ve probably noticed that it’s rare to get click throughs. And, trust us when we say this, you’re not alone! Internet users have become increasingly weary of banner ads over the years and learned to simply block them out when visiting sites. So, it’s…
DetailsClick-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can be pretty difficult to increase CTR, depending on the method you use. And, increasing conversion rates can dramatically increase the revenue your business drives. These methods also differ based on the marketing channel, whether its…
DetailsStorytelling is an ancient form of art of telling stories as a way of social and cultural expression and activity, often accompanied with improvisation and/or theatrics. Stories have been shared for generations in every culture as a means of entertainment and education about cultural and moral beliefs and values. Starting from Mahabharata, Odyssey by Homer,…
DetailsStartups often have issues gaining traction on Search Engine Optimization (SEO) in general, so trying to make sense of the differences between desktop and mobile SEO can be painful. And, gaining real traction in search engine rankings and getting organic search traffic can feel impossible. There are so many sites that have had more time…
DetailsMost companies we talk to don’t have a ton of experience with conversion rate optimization and how to effect it in a positive way. Especially as a retail brand taking their products online, it can be overwhelming to understand things like traffic sources, conversion rate, exit pages, etc. And, even as we talk to startups,…
DetailsMany times, as companies, we get so laser locked in on “ranking #1” for our keywords that we lose focus on the real KPIs that matter: conversions, revenue, traffic. I can’t tell you how many times we’ve seen this in our SEO engagements where people are so focused on a ranking of a keyword or…
DetailsWe’ve run into a couple instances where our clients are sitting on a large list of email addresses or are starting an email program and just want to blast everything out at once. Recently, a member of our team pointed this out to me and it was a really interesting conversion. Based on that, we…
DetailsContent is king. We’ve been hearing this for years, and, to this day it is still the truth. But, the type of content and mediums to promote it have been different and can vary. But, while I was working with one of our clients on marketing strategy, I realized how important it can be to…
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