If you want to market a local business online, begin with search. Investing in, and optimizing for local SEO is a great way to place your business in front of a local target audience, while selling your product to people who will provide the most growth for your company. But, unlike optimizing for organic search,…
DetailsIf you’re a marketer, you almost certainly already use analytics every day. The most common, and most obvious, way to use analytics as a marketer is to understand what brings visitors to your site, and what activities they engage in while they’re there. However, there is a second use of analytics, and that is to…
DetailsAs marketers engage in Pay Per Click (PPC) marketing, it’s vital that we keep our finger on the proverbial pulse of the latest PPC trends. While no one can predict the future, we can make some extrapolations based on trends we’re seeing in the present, and base some predictions on new features that have rose…
DetailsWhile there are many ways you can attract potential customers to your website, the best way to get the conversion is to create a specialized landing page for each of your offerings. Directing the interested customers to standalone pages, separate from your main website, improves your results. Simply creating a unique landing page is not…
DetailsFacebook Ads have elevated social media marketing to a new level, integrating advertisements into our Facebook feeds. For regular users, ads may be just another set of boxes appearing on the right side of the News Feed, but for marketers, they are an opportunity to promote their product or service to the desired audience. Luckily,…
DetailsEvery content marketer wants to be able to measure the results of their campaign. But, very often they believe that they can’t accurately measure the results generated by their content. And the truth is, most content marketers give up after they check numbers of page views or social shares. The scope of metrics, however, goes…
DetailsYour work is only just beginning after you launch your campaign. To get the ROI you need from your campaign, it is crucial to determine the strongest keywords within your AdWords campaign as soon as you have actionable data. The only way to keep your campaign strong enough to meet your goals is to regroup…
DetailsGoogle RankBrain: What it is and Why it is important Over a year ago, in October 2015, Google announced they are going to use machine learning techniques of artificial intelligence in research. The topic raised a lot of questions and led to confusion about what Google RankBrain is, what it means for search marketing, and…
DetailsThe process around online advertising has changed a lot over the last decade. Gone are the days of IOs and tedious back-and-forth that came with old school ad buying and programmatic advertising has now become the most dominant form of display advertising. Ad placement is guided by artificial intelligence, real-time bidding, and automated decision-making when purchasing ad…
DetailsSocial media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize…
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