With more than 79% of US internet users on Facebook, and a staggering 70% of all Facebook users returning to the site at least once a day, it’s clear there is a huge advertising opportunity on this platform. With a single ad click costing on average $0.27, and a thousand impressions setting you back $7.19,…
DetailsRemember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…
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As advertisers or business owners alike, we all have the same goal when advertising on Facebook – to generate conversions. So how do we get our audience to convert? Currently, the average Click Through Rate (CTR) for a Facebook ad ranges from 0.5% to 1.6% on average. Check out our top 5 best practices to…
DetailsIn the past two years, AI and VR have been amongst the top trending technologies and topics on the Internet. We as marketers and consumers have had a chance to see how the marketing future will look like. AI and VR technology will revolutionize everything because as human beings, we love interaction and dynamic content.…
DetailsLaunching a successful Google AdWords campaign requires a lot of testing and tracking. Testing is very often overlooked and considered unnecessary, when in fact it’s what makes all the difference, and allows you to move forward and get results. Many how-to guides and ebooks can give you guidance on how to create the best performing…
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I was approached by a startup founder the other day about when to approach SEO? To say I get this question or the question of how to get started often, would be an understatement. I’ve been doing this since 2002, dating myself quite a bit, which is a really really long time. I’ve seen all…
DetailsMany people in the digital marketing world were impacted last month when Google introduced a Google broad core algorithm update. There has been an obvious and visible change in the rankings of search results for many websites. Google confirmed this via a tweet: This week we released a broad core algorithm update, as we do several…
DetailsWhat You Need to Know About Featured Snippets Featured snippets are short, direct answers that show up on top of Google search results as an answer to a search query. Featured snippets are a result of good on-page content best responding to search engine query. There are three types of featured snipped that…
DetailsMarketing content is a communication tool. Optimizing your marketed content will help drive results and create meaningful connections with your target audience. Building a content marketing strategy will ensure that your resources – time, energy and money – are set on reaching a particular business goal. Focusing on this goal will help you create relevant…
DetailsIf you’re a digital marketer, you have probably managed Google AdWords Campaigns a few times or use it on a regular basis. The primary reason we love using Adwords is because of the precision to get down and target searcher intent, to get in front of the right people, not just the most people. If you’ve…
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