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7 Organic Ways to Boost Your CTR

Conversion OptimizationBy Tony AdamFebruary 27, 2017Leave a comment

Click-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can be pretty difficult to increase CTR, depending on the method you use. And, increasing conversion rates can dramatically increase the revenue your business drives. These methods also differ based on the marketing channel, whether its…

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Using Storytelling in Content Marketing

Content MarketingBy Summer MoralesFebruary 23, 2017Leave a comment

Storytelling is an ancient form of art of telling stories as a way of social and cultural expression and activity, often accompanied with improvisation and/or theatrics. Stories have been shared for generations in every culture as a means of entertainment and education about cultural and moral beliefs and values. Starting from Mahabharata, Odyssey by Homer,…

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Mobile-First SEO Planning and Strategies for Startups

SEOBy Tony AdamJanuary 4, 2017Leave a comment

Startups often have issues gaining traction on Search Engine Optimization (SEO) in general, so trying to make sense of the differences between desktop and mobile SEO can be painful. And, gaining real traction in search engine rankings and getting organic search traffic can feel impossible. There are so many sites that have had more time…

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Hello world!

UncategorisedBy Visible FactorsDecember 15, 2016Leave a comment

Welcome to The7 – Ultimate WordPress Theme Sites. This is your first post. Edit or delete it, then start blogging!

Reducing Bounce (Rate) Is The Key to Conversion Optimization

Conversion OptimizationBy Tony AdamNovember 15, 2016Leave a comment

Most companies we talk to don’t have a ton of experience with conversion rate optimization and how to effect it in a positive way. Especially as a retail brand taking their products online, it can be overwhelming to understand things like traffic sources, conversion rate, exit pages, etc. And, even as we talk to startups,…

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Increasing your SEO opportunity by thinking outside the box

SEOBy Tony AdamMarch 2, 2016Leave a comment

Many times, as companies, we get so laser locked in on “ranking #1” for our keywords that we lose focus on the real KPIs that matter: conversions, revenue, traffic. I can’t tell you how many times we’ve seen this in our SEO engagements where people are so focused on a ranking of a keyword or…

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Email Marketing: You’ve got subscribers, what’s next?

Email MarketingBy Tony AdamFebruary 3, 2016Leave a comment

We’ve run into a couple instances where our clients are sitting on a large list of email addresses or are starting an email program and just want to blast everything out at once. Recently, a member of our team pointed this out to me and it was a really interesting conversion. Based on that, we…

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Holistic Content Marketing Helps All Marketing Channels

Content MarketingBy Tony AdamJanuary 14, 2016Leave a comment

Content is king. We’ve been hearing this for years, and, to this day it is still the truth. But, the type of content and mediums to promote it have been different and can vary. But, while I was working with one of our clients on marketing strategy, I realized how important it can be to…

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Top 5 Conversion Metrics: How and what to track

Conversion OptimizationBy Tony AdamJanuary 12, 2016Leave a comment

Obviously conversion metrics can vary from company to company, but, overall there are metrics that are always important to track. Understanding where traffic is coming from and whether it’s converting will help you make better decisions about where to invest resources and dollars. At the end of the day knowing those metrics help you build…

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Quickbooks Connect: Growing Your Business Online Presentation

Digital MarketingBy Tony AdamNovember 5, 2015Leave a comment

At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.

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