Whether you’re an advertiser or business owner looking to grow your business with social media advertising, you should make sure you’re aware of Facebook ad targeting changes that may affect your strategy. In addition to forced changes caused by major privacy updates in 2021, this year is bringing a few key changes to Facebook ad…
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If you thought SEO was something that only benefited national brands, think again. In fact, statistics show that almost 46% of Google search queries are looking for local information. This means if your business isn’t optimizing for local search, you’re likely missing out on a lot of potential customers. Put bluntly, local SEO is critical…
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Launching a startup is one of the most turbulent and rewarding processes that you could ever go through. Ultimately, throughout the startup process, your goal is to continue to grow your brand perception and awareness while expanding your customer base. Growing your email list is an ideal way to do this in a way that…
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Is your business taking a holistic approach to its marketing strategy? 97% of site visitors don’t ever return to your website, according to MailChimp. This can lead to astonishingly low conversion rates, and can significantly impact your marketing strategy. Retargeting allows marketers to increase their brand awareness and optimize their conversion rates through an entirely…
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Your B2C business could be making hundreds of conversions on one of the world’s top marketing platforms. Instagram began as a humble photosharing app that users could download to share snapshots of their lives — and has grown to be a multi-billion dollar empire that results in countless conversions for B2C and B2B organizations around…
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If you’re marketing in the B2B space, it isn’t a surprise to you that many companies have chosen to create outreach campaigns and content toward the 4.48 billion active social media users worldwide. Your Facebook Ads are just one of the components of your marketing plan – but can also be one of the most…
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Social media marketing is a great way to acquire customers and achieve your marketing goals in 2021. Boasting similar benefits to Facebook and Instagram, Pinterest is among the top platforms when it comes to driving traffic to products, services, and brands. Many small businesses use these platforms to market their e-commerce products or service to…
DetailsConsumer shopping trends continue to drastically shift from brick-and-mortar stores to the e-commerce landscape year over year. In 2019, e-commerce sales made up 14.1% of all retail sales worldwide and are projected to climb to 22% by 2023. As the shift to online shopping continues to grow, new e-commerce brands pop up every day making…
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When launching your business ads, it can be overwhelming to begin the optimization process. Many business owners are looking for new ways to save time on daily processes – which is where the power of automation can help. In this article, we’ll be exploring 5 key automation tips that you can use to optimize and…
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Facebook is a prime place to advertise if you’re a B2C or a B2B styled business. Advertising on Facebook can market your unique brand offering to its advertising audience of 2.14 billion users…and, when done right, can give you an incredibly high return on investment. If you notice that your ads are struggling, there may…
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