If you are actively using Google AdWords, then you know that Dynamic Search Ads (DSA) are the easiest way to reach customers that precisely match your offer on Google. The best thing about DSA is that they use your website to help target your ads and fill in the keyword-based gaps in your campaigns. Even…
DetailsAnyone who is involved in content marketing knows that effective customer engagement requires more than simply publishing content on the company blog and social media to the same aggregated audience. Reaching the audience that is most likely to take action – like, share, comment, sign up for your newsletter, click to get a special discount…
DetailsWhether you are writing content for your company website or the next company blog post, the goal is to create great content that offers value to the reader, while positively reflecting your brand. But at the same time, you want your content piece to be search engine optimized. Let’s face it; great content is not…
DetailsFacebook ads are a great way to increase your reach and expose your brand or products to new audiences. And creating them right from your Page is one of the fastest and most convenient ways to reach the people who matter the most to your business on Facebook and Instagram. Depending on the action you…
DetailsBusinesses run on data. The majority of business decisions rely on solid facts and numbers. In a world where almost all business actions and marketing efforts are digital, reporting is one of the best ways to get these facts and numbers to help business owners and digital marketers analyze their results. Reporting and gathering data…
DetailsIf you want to market a local business online, begin with search. Investing in, and optimizing for local SEO is a great way to place your business in front of a local target audience, while selling your product to people who will provide the most growth for your company. But, unlike optimizing for organic search,…
DetailsIf you’re a marketer, you almost certainly already use analytics every day. The most common, and most obvious, way to use analytics as a marketer is to understand what brings visitors to your site, and what activities they engage in while they’re there. However, there is a second use of analytics, and that is to…
DetailsAs marketers engage in Pay Per Click (PPC) marketing, it’s vital that we keep our finger on the proverbial pulse of the latest PPC trends. While no one can predict the future, we can make some extrapolations based on trends we’re seeing in the present, and base some predictions on new features that have rose…
DetailsWhile there are many ways you can attract potential customers to your website, the best way to get the conversion is to create a specialized landing page for each of your offerings. Directing the interested customers to standalone pages, separate from your main website, improves your results. Simply creating a unique landing page is not…
DetailsFacebook Ads have elevated social media marketing to a new level, integrating advertisements into our Facebook feeds. For regular users, ads may be just another set of boxes appearing on the right side of the News Feed, but for marketers, they are an opportunity to promote their product or service to the desired audience. Luckily,…
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