Google Analytics has always been one of the most important tools in a digital marketers toolkit. Google Analytics 4 is now designed to give marketers more data at their fingertips by allowing you to analyze important customer usage metrics. This allows you to go a level or even two levels deeper than you could with…
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In 2021, Performance Max (PMax) was launched as a new automated campaign type along with many new updates to Google Ads since then. The campaigns are designed to improve your advertising strategy through the power of automation and machine learning. Performance Max primarily aims to help you drive conversions efficiently than traditional campaign types.. So,…
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Looking for new ways to find keywords for your B2B SaaS company? You’re in the right place. More companies are leaning into the power of organic SEO to boost their overall rank in Google’s algorithm, and demonstrate their expertise. The SaaS industry is growing by leaps and bounds, approximately 18% every year. To remain competitive…
DetailsWhen it comes to earning credibility with search engines, the quality of a backlink is much more important than the number of backlinks pointing to your domain. You can achieve better search engine optimization with just a few ethical tactics. When you realize this, it makes most link building activities worthless and sometimes even damaging…
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Ensuring a high-quality, user-friendly experience is crucial to the long-term success of your site. As user experience continues to be highly prioritized, the path to growing your business must include paying attention to Google Core Web Vitals. These metrics allow you another method of checking on the experience your website offers and discovering areas for…
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When evaluating your SEO strategy, are you working as efficiently as possible? Adopting and maintaining an ongoing holistic SEO strategy is the approach to take in order to stay as relevant as possible as Google continues to shift focus and preferences. While many business owners take the time to focus on a few specific areas…
DetailsE-commerce businesses advertising on Facebook share the common goal of gaining more leads and customers. Understanding how to optimize your Facebook advertising campaigns will help your company generate more leads and increase your sales revenue. Here are the top 4 e-commerce optimization needs for businesses advertising on Facebook. 1. Define your Facebook advertising objectives Your…
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Google Ads has continued its explosive growth in recent years, making it one of the largest platforms for online advertising. This should come as no surprise given Google itself makes up over 61% of all core search queries, allowing advertisers the opportunity to reach an incomparably large number of people and ultimately boost revenue. With…
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Even the largest companies want to be smart about their social media marketing budget. After all, who wants to throw money down the drain when they could’ve taken steps to ensure they were maximizing their Return On Ad Spend (ROAS)? If you’re a small to midsize company, chances are you’re being even more cautious about…
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Developing a keyword research strategy is a powerful way to amplify your SEO strategy for your B2B business. Leveraging the right keywords can promote your overall brand awareness and help you to gain visibility in front of key prospects, investors, and stakeholders. There are many elements to consider when developing this strategy, which you can…
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