Part of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. I tend to use the term Link Architecture because it is similar to the Information Architecture (I.A.) that is used within your site. The Link Architecture will give…
DetailsOver the past week I have seen two of the most horrific examples of why research is so important. It is what we base our decision making on in our work lives, it is how we evangelize our expertise on to others, etc. Doing the right amount of research sets you up for success. Here…
DetailsOver the years I’ve been practicing a lot of different techniques with my internal link architecture. One of the things that I have been doing more and more of is evaluating when to use the rel=”nofollow” tag on the internal links. Why is this important? Well, in order to make the content within your site…
DetailsLast week I talked about how to stay active, answer questions, etc. to keep brand awareness high and reputation management under control. This week, I’m going to give you an overview of how to dominate the SERP’s (Search Engine Results Pages) by using Social Media to your advantage. We all know since the “Web 2.0…
DetailsI’ve wanted to start writing more about Social Media and I think the best way to start would be to talk abut what I love doing, and that is building my own personal brand and how it applies to an organization as well. I have always considered it to be tremendously important in getting my…
DetailsSo, I figured to ring in the New Year of 2008, I would post about how the whole SEO industry should really start to take an understanding of Web Standards in the design of Websites. Semantic Web Design and using CSS for layouts is not really cutting edge people!! We have been doing this since…
DetailsI felt this was important for corporations and in-house talent to look at when writing a blog. Sometimes we tend to think about a blog as a way to push products, which is what I talked about previously. The truth is, this is o.k. to do, but ONLY as part of your blog content. Being…
DetailsEvangelism about SEO in an organization and spreading the word in a “grass-roots” sort of way is something that is very hard to do. I always think about it and get excited over the fact that I can make a difference and become a “thought leader” for an organization. The truth is, the evangelism of…
DetailsMany companies completely forget to include the following viral strategies or they are simply looked over. The sad truth is that these strategies are almost always EXTREMELY simple to implement. 1. Add to Favorites: One of the easiest tools and effective tools for getting people to come back to your website. There are typically pre-written…
DetailsAfter receiving a book about Creating Customer Evangelists, I was inspired to re-visit a post I had written a while back on the new generation of Word of Mouth Marketing (WOMM), Viral Marketing and Evangelism. Currently we live in a very technological and extremely different world than even as little as a 2-3 years ago,…
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