When I started learning about SEO and the role it can play for any business, whether small or large, there was one quote that put it all into perspective. It was a business meeting that I was having with the owner of our company at the time and he said to me: “We have to…
DetailsSince I just bought my new Macbook Pro, I had to reinstall all of my Firefox extensions, plugins and tools. So, I figured, hey, why not write a detailed post with examples about my “Top 7 Firefox extensions, plugins, and tools” that are near and dear to my heart! Top 7 Firefox Extensions, Plugins, and…
DetailsI have been inundated with communities over the last couple years and recently it has been almost the only thing I am working on lately. I have learned so much about managing volunteer groups, creating an offline community of web geeks called “San Francisco Geek Dinners,” and in consulting roles. There are many methodologies that…
DetailsKeyword research is the base for any good SEO campaign and a large amount of your success will be truly dependent on how well you did your keyword research. Of course, this will be built into your overall SEO Strategy, but it should be the very *FIRST* item on your SEO to-do list. When you…
DetailsBeing an SEO Evangelist within an organization requires lot of energy, a lot of knowledge, thick skin, and a lot of relationships. Success is hard to come by and will require a lot of hard work, but it is definitely attainable. I would almost say that this does not apply to just SEO, but to…
DetailsTonight I updated WordPress from WordPress 2.0.2 to WordPress 2.5 and ran into some issues with permanlinks. Turns out that Yahoo! Web Hosting does not allow you to do Permalinks the standard way with WordPress and you have to use the Yahoo! Plugin for this. Essentially what happened was that standard permalinks in WordPress go…
DetailsPart of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. I tend to use the term Link Architecture because it is similar to the Information Architecture (I.A.) that is used within your site. The Link Architecture will give…
DetailsOver the past week I have seen two of the most horrific examples of why research is so important. It is what we base our decision making on in our work lives, it is how we evangelize our expertise on to others, etc. Doing the right amount of research sets you up for success. Here…
DetailsOver the years I’ve been practicing a lot of different techniques with my internal link architecture. One of the things that I have been doing more and more of is evaluating when to use the rel=”nofollow” tag on the internal links. Why is this important? Well, in order to make the content within your site…
DetailsLast week I talked about how to stay active, answer questions, etc. to keep brand awareness high and reputation management under control. This week, I’m going to give you an overview of how to dominate the SERP’s (Search Engine Results Pages) by using Social Media to your advantage. We all know since the “Web 2.0…
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