Data Driven Marketing Blog
View Data-Driven Marketing Insights around SEO, Performance Marketing (such as Google Ads and Meta Ads), E-Mail Marketing and more.
When The Buyer Is An Agent: What Happens To Ecommerce Paid Media
A growing share of your customers are no longer shopping. They are delegating. Instead ...
Google Ads Bid Strategy: Target ROAS vs Maximize Conversions
Assuming you run Google Ads, you already know that when setting up campaigns, you ...
Most ‘E-E-A-T audits’ miss what really matters
E-E-A-T has been misused or treated as an afterthought for most of its life ...
Ecommerce SEO Strategy: How to Win Traffic in AI Search
AI Overviews are most of the reason your informational blog content is losing traffic ...
How to set a calibrated MER target from incrementality
You ran an incrementality test and got a number. Now you have to do ...
Meta Advantage+ vs. Manual ABO: A Playbook To Scale past $100K
At six figures of monthly Meta spend, the Advantage+ Sales vs. manual ABO question ...
Answer Engine Optimization (AEO) vs SEO: What Changed?
There's a version of the AEO conversation happening across SaaS marketing teams right now ...
Why MER and ROAS both lie to you in opposite directions
If your business is making paid media decisions on Marketing Efficiency Ratio without running ...
Why In Platform ROAS isn’t telling you the whole story
Every performance marketer has had some version of the same conversation with their founders ...
What Is Alt Text? A Complete Guide to Image SEO Optimization
Key Takeaways: Alt text describes your image in a simple, descriptive phrase Alt text ...
About Visible Factors
Visible Factors is a Data-Driven Digital Marketing Agency based in Los Angeles, CA offering SEO Services, Facebook Ads Management Services. and Google Ads Management.
