Launched in 2021, Performance Max Google Ads were launched as a way to use the power of automation and machine learning to make improvements over traditional ad campaigns. In typical Google fashion, these ads have evolved and continue to roll out new features aimed at helping you find new customers, analyze campaign performance, and easily…
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Privacy has become a hot topic among marketers and business owners alike. In this new age of transparency, consumers are more keenly aware of how their data is being used, and streamlining their experience with unwanted touch points from cold emails, spam content, and more. Business owners can stay ahead of the game by creating…
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Believe it or not, Facebook has been one of the most powerful social media platforms for nearly a decade. Over time, the social platform has successfully narrowed the options for targeting potential audiences. Granular targeting has been one of Facebook’s strong suits in targeting the 2.19 billion monthly active users on its platform, providing a…
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The ultimate goal of every business owner is to see their site rank on Google. According to Moz, 71% of search clicks are attributed to sites listed on the first page, which could potentially boost conversion rates and profits significantly for business owners who are SEO savvy. This brings up the question, is your site…
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Key performance indicators (KPIs) are some of the most important parts of your SEO strategy but often go overlooked by business owners. If you think about it, however, what better way to ensure your strategy is yielding results than monitoring KPIs for SEO that match your goals? Without SEO KPIs, you can’t effectively track your…
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Even with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. Ads are affordable and you have the ability to target your “ideal” customers. With billions of people actively using this social media platform, you’re bound to reach the audience you’re looking for.…
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While email marketing strategy may not get the attention other avenues of marketing get, it’s still a vital and excellent way to foster leads, build brand awareness, and convert more clients and customers. The fact is, you’re more likely to stay top-of-mind if you have a regular stream of communication with your email list. All…
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Digital marketing and successful campaigns are driven by the effective use of high-performing keywords, especially when paired with a compelling ad campaign. Instead of using the Keyword Planner to start over every time you need to run a new promotion, you can use the tips below to create high-converting campaigns in a matter of seconds.…
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Google Analytics has always been one of the most important tools in a digital marketers toolkit. Google Analytics 4 is now designed to give marketers more data at their fingertips by allowing you to analyze important customer usage metrics. This allows you to go a level or even two levels deeper than you could with…
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In 2021, Performance Max (PMax) was launched as a new automated campaign type along with many new updates to Google Ads since then. The campaigns are designed to improve your advertising strategy through the power of automation and machine learning. Performance Max primarily aims to help you drive conversions efficiently than traditional campaign types.. So,…
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