Over the years, there have been many discussions about manual vs automated bidding. Both have their pros and cons, but if I have to pick, I’d choose manual bidding. And this is a choice made from experience. My initial approach with any account is to use manual bidding, then, gradually apply automated rules to keep…
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E-Commerce plays an incredibly crucial role in the marketplace today as it continues to develop and grow. Throughout the COVID-19 pandemic, we saw the importance and relevance of E-Commerce brands increase as the economy saw a new significant role for it in the marketplace. E-Commerce is more relevant now than ever before which is why…
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Advertising on Youtube is unlike any other platform and has grown to be the world’s second-largest search engine following Google. The platform sees roughly 2 billion logged-in visitors per month. While Youtube started out as a video distribution platform and it has now grown to be so much more than that, offering tools like channel…
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Scaling is wonderful because it means you are really starting to see the fruits of your SEO labor. You’ve more than likely found particular SEO tactics that work better than others, but you should have a comprehensive plan for scaling your efforts. Before you spend a lot of time and money, it is vital to…
DetailsEvery digital marketer or business shares the common goal of getting their online business found, viewed and engaged with. While creating valuable content is a great way to give people what they want, those people will never see it if they can’t find it. This can be solved with good use of technical SEO. Search…
DetailsVery often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy, the determining factor of whether searchers click on your ad and get to you site or moves…
DetailsWith more than 79% of US internet users on Facebook, and a staggering 70% of all Facebook users returning to the site at least once a day, it’s clear there is a huge advertising opportunity on this platform. With a single ad click costing on average $0.27, and a thousand impressions setting you back $7.19,…
DetailsRemember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…
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As advertisers or business owners alike, we all have the same goal when advertising on Facebook – to generate conversions. So how do we get our audience to convert? Currently, the average Click Through Rate (CTR) for a Facebook ad ranges from 0.5% to 1.6% on average. Check out our top 5 best practices to…
DetailsIn the past two years, AI and VR have been amongst the top trending technologies and topics on the Internet. We as marketers and consumers have had a chance to see how the marketing future will look like. AI and VR technology will revolutionize everything because as human beings, we love interaction and dynamic content.…
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