Web technologies change fast and with them, website optimization is constantly evolving, leaving many people confused about which SEO strategies are still relevant, and which have become obsolete. In 2017, good user experience makes the best SEO strategy. Optimizing content for users is the best way to rank higher since RankBrain rewards content, garnering clicks…
Anyone who is involved in content marketing knows that effective customer engagement requires more than simply publishing content on the company blog and social media to the same aggregated audience. Reaching the audience that is most likely to take action – like, share, comment, sign up for your newsletter, click to get a special discount…
Facebook ads are a great way to increase your reach and expose your brand or products to new audiences. And creating them right from your Page is one of the fastest and most convenient ways to reach the people who matter the most to your business on Facebook and Instagram. Depending on the action you…
Businesses run on data. The majority of business decisions rely on solid facts and numbers. In a world where almost all business actions and marketing efforts are digital, reporting is one of the best ways to get these facts and numbers to help business owners and digital marketers analyze their results. Reporting and gathering data…
If you’re a marketer, you almost certainly already use analytics every day. The most common, and most obvious, way to use analytics as a marketer is to understand what brings visitors to your site, and what activities they engage in while they’re there. However, there is a second use of analytics, and that is to…
While there are many ways you can attract potential customers to your website, the best way to get the conversion is to create a specialized landing page for each of your offerings. Directing the interested customers to standalone pages, separate from your main website, improves your results. Simply creating a unique landing page is not…
Every content marketer wants to be able to measure the results of their campaign. But, very often they believe that they can’t accurately measure the results generated by their content. And the truth is, most content marketers give up after they check numbers of page views or social shares. The scope of metrics, however, goes…
Your work is only just beginning after you launch your campaign. To get the ROI you need from your campaign, it is crucial to determine the strongest keywords within your AdWords campaign as soon as you have actionable data. The only way to keep your campaign strong enough to meet your goals is to regroup…
Google RankBrain: What it is and Why it is important Over a year ago, in October 2015, Google announced they are going to use machine learning techniques of artificial intelligence in research. The topic raised a lot of questions and led to confusion about what Google RankBrain is, what it means for search marketing, and…