4 creative optimization needs for e-commerce advertisers on Facebook

E-commerce businesses advertising on Facebook share the common goal of gaining more leads and customers. Understanding how to optimize your Facebook advertising campaigns will help your company generate more leads and increase your sales revenue. Here are the top 4 e-commerce optimization needs for businesses advertising on Facebook. 1. Define your Facebook advertising objectives Your…

Google Ads updates

7 Google Ads Updates You Should Know

Google is constantly updating their services in order to provide the best possible experience for both users and advertisers alike. This year, they’re continuing with a few Google Ads updates crucial to your overall campaign success. These updates are meant to optimize the user search experience, provide the most relevant ads, and push forward with…

common Google SERP results

Common Google SERP Features Explained

Organic search results are meant to streamline the user’s search experience and provide relevant information to their query as efficiently as possible. To help with this, Google is consistently updating it’s SERP features to optimize user experience, providing websites with a variety of opportunities to improve their visibility. What are SERP features and how do…