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Author Archives: Christina Levandowski

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CANSPAM Compliance for Business Owners — A Guide (2022)

Email MarketingBy Christina LevandowskiJuly 27, 2022Leave a comment

Privacy has become a hot topic among marketers and business owners alike. In this new age of transparency, consumers are more keenly aware of how their data is being used, and streamlining their experience with unwanted touch points from cold emails, spam content, and more. Business owners can stay ahead of the game by creating…

Top Tips for SEO Keyword Research in B2B SaaS Industries

SEOBy Christina LevandowskiApril 25, 2022Leave a comment

Looking for new ways to find keywords for your B2B SaaS company? You’re in the right place. More companies are leaning into the power of organic SEO to boost their overall rank in Google’s algorithm, and demonstrate their expertise. The SaaS industry is growing by leaps and bounds, approximately 18% every year. To remain competitive…

Tips to building a holistic SEO Strategy in 2022 

SEOBy Christina LevandowskiApril 15, 2022Leave a comment

When evaluating your SEO strategy, are you working as efficiently as possible? Adopting and maintaining an ongoing holistic SEO strategy is the approach to take in order to stay as relevant as possible as Google continues to shift focus and preferences. While many business owners take the time to focus on a few specific areas…

Best Keyword Research Practices for Your B2B Business

SEOBy Christina LevandowskiApril 8, 2022Leave a comment

Developing a keyword research strategy is a powerful way to amplify your SEO strategy for your B2B business. Leveraging the right keywords can promote your overall brand awareness and help you to gain visibility in front of key prospects, investors, and stakeholders. There are many elements to consider when developing this strategy, which you can…

5 Steps To A High-Converting Ad Headline 

Digital MarketingBy Christina LevandowskiMarch 21, 2022Leave a comment

The effectiveness of your data-driven digital marketing campaign and ad strategy relies largely on a single element: your ad headline. This is the single-sentence preview that will determine if your customer will take action on the interest that they may have in your offer, and is one of the hardest things to get “right” in…

SEO Trends in 2022: Things To Keep An Eye On This Year

SEOBy Christina LevandowskiMarch 7, 2022Leave a comment

Another year is here, and Google hasn’t stopped changing. As we enter and complete the first quarter of 2022, there are many different changes that we’re seeing that can contribute to your ability to rank your site effectively. Here’s what you can look out for in SEO in 2022 to take your engagement and organic…

Best 3 SEO Tools For Link Building

SEOBy Christina LevandowskiFebruary 17, 2022Leave a comment

Your link management strategy is a crucial component of your site’s success in ranking and gaining traffic through search engine optimization. Your strategy should include a variety of tools to help you enhance your site as much as possible — one of the most important of these includes link tracking tools. Your link strategy has…

Growing Your Email List – A Guide for Startups

Email MarketingBy Christina LevandowskiFebruary 1, 2022Leave a comment

Launching a startup is one of the most turbulent and rewarding processes that you could ever go through. Ultimately, throughout the startup process, your goal is to continue to grow your brand perception and awareness while expanding your customer base. Growing your email list is an ideal way to do this in a way that…

Instagram Ad Success – Your Quick Start Guide

Customer AcquisitionBy Christina LevandowskiJanuary 19, 2022Leave a comment

Your B2C business could be making hundreds of conversions on one of the world’s top marketing platforms. Instagram began as a humble photosharing app that users could download to share snapshots of their lives — and has grown to be a multi-billion dollar empire that results in countless conversions for B2C and B2B organizations around…

5 B2B Facebook Ad Examples That Convert

Digital MarketingBy Christina LevandowskiJanuary 5, 2022Leave a comment

If you’re marketing in the B2B space, it isn’t a surprise to you that many companies have chosen to create outreach campaigns and content toward the 4.48 billion active social media users worldwide. Your Facebook Ads are just one of the components of your marketing plan – but can also be one of the most…

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