Social media marketing is a great way to acquire customers and achieve your marketing goals in 2021. Boasting similar benefits to Facebook and Instagram, Pinterest is among the top platforms when it comes to driving traffic to products, services, and brands. Many small businesses use these platforms to market their e-commerce products or service to younger crowds, but don’t realize that they could utilize the power of Pinterest to broaden their engagement and amplify their brand offers. In this article, we explore what Pinterest offers as a platform, and review 4 key blocks and solutions that will help you to boost your acquisitions – today.

What is Pinterest? 

Pinterest is a visual search engine used to help consumers to find inspiration and discover new products and brands. 

Investing time on Pinterest is investing time in your business. Unlike most social media platforms, Pinterest is a search engine like Google or Bing making it easy to drive traffic to your website. This is great because users actively and passively looking for specific ideas, products, and services are able to discover content related to topics of interest. Millions of users are actively using Pinterest, so you could be missing out on a significant amount of potential sales. 

If you’re not using Pinterest to market your products and services on your eCommerce site, there’s good news… it’s not too late to get started. In order to figure out the solution to boost your acquisition rate, we first have to examine the possible blocks.

Acquisition Block #1: You’re Not Linking Back To Your Website

Pinterest is known for converting browsers into buyers because the site makes it easy to purchase directly through the platform. By not linking your pins to your eCommerce page, you’re losing out on potential sales.

Solution: Link Your Content to Your Website & Learn About Your Targeted Audience 

Because people are constantly finding new products and services on Pinterest, most users go with the intention to shop. Numerous businesses prefer Pinterest because they’re able to reach their targeted audience with various types of content and link directly to their brand’s website. Platforms like Instagram do not allow users to share links directly. Most Instagram users use a link-sharing app like LinkTree to add links to their bio. 

Keywords play a huge role in leading traffic to your platform. With a strong SEO (Search Engine Optimization) strategy, you will successfully reach your targeted audience. Since most Pinterest users are conducting long-tail keyword searches, smaller brands become more visible to their targeted audience. These long-tail keyword searches will provide you with a better understanding of what and how consumers are searching for content. Also, you’ll know what to include in your pins and which promotional tactics are worth your investment on the platform.

Acquisition Block #2: You Don’t Have An Online Community

Building an online community is essential when it comes to marketing on Pinterest, but how can you build a following without knowing your targeted audience?

Solution: Engage With Your Followers

As previously mentioned because Pinterest is used by many to find inspiration, it’s easy to reach a community or group you may not have been able to reach on other social media platforms. This makes Pinterest the perfect platform to build an online community and customer base. Taking the time to engage with your followers that are most likely like-minded, you’ll have a chance to engage with new and potential followers.

Acquisition Block #3: You Don’t Know Your Competitors

One of the best ways to improve your content and marketing strategy is by learning from your competitor. Most likely, if they’re following your competitor, they’ll follow you, too. 

Solution: Monitor Your Competiton

By following your competition and monitoring their content you can connect and reach their audience. This will provide you with the opportunity to learn what tactics are being used to obtain new customers. 

Following your competitors isn’t just about getting to know your competition. It’s about getting to know your audience and once you understand your audience can create strategies that will help you reach more people who share the same interests. Plus, if your competitors are engaging with your content, typically their followers will too. 

Acquisition Block #4: You’re Not Sharing With Your Followers 

The easiest way to get your content out there is to share it with your followers. Most likely if you already have a loyal following on one platform, they’ll be willing to support you on your other platforms.

Solution: Start Sharing Your Pins Via Newsletter or Other Social Media Platforms

The best thing about Pinterest is that you can easily connect and share your pins across multiple platforms, email, text, and etc. Pinterest makes link sharing a lot easier than most platforms like Instagram. 

By sharing your pins in a newsletter or your brands’ other social media platforms, you can lead your followers to your Pinterest account where they’ll find other content relevant to their interest. Not only will this tactic generate tons of leads, but it will make finding your pins significantly easier and provide a chance to engage more with your audience. 

Published On: December 15th, 2021 / Categories: Performance Marketing / Tags: , , , , /

About the Author: Tony Adam

Tony Adam is a serial technology entrepreneur, investor, and Fractional CMO. He is currently the Founder & CEO of Visible Factors a Digital Marketing Agency providing Direct-To-Consumer (DTC) brands, startups and large organizations services around growth and online marketing principles like SEO, Google Ads, Meta Ads, and Email/Lifecycle Marketing. Prior to Visible Factors, Tony founded Eventup, an Event Venue Marketplace and grew to 12 cities and over $1MM top line revenue in under one year. Throughout his career, he has worked with early stage startups, SMBs, Fortune 500 companies and high-profile brands including Yahoo!, PayPal and Myspace.
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