Marketers who are responsible for keeping their finger on the pulse of SEO strategies know it’s a delicate art that is undergoing constant evolution. For every new trick up a sleeve, the algorithm is able to adapt and filter. What reigns king? Authoritative, high-quality content which is well organized and thoroughly readable for the average…
Your link management strategy is a crucial component of your site’s success in ranking and gaining traffic through search engine optimization. Your strategy should include a variety of tools to help you enhance your site as much as possible — one of the most important of these includes link tracking tools. Your link strategy has…
Whether you’re an advertiser or business owner looking to grow your business with social media advertising, you should make sure you’re aware of Facebook ad targeting changes that may affect your strategy. In addition to forced changes caused by major privacy updates in 2021, this year is bringing a few key changes to Facebook ad…
If you thought SEO was something that only benefited national brands, think again. In fact, statistics show that almost 46% of Google search queries are looking for local information. This means if your business isn’t optimizing for local search, you’re likely missing out on a lot of potential customers. Put bluntly, local SEO is critical…
Launching a startup is one of the most turbulent and rewarding processes that you could ever go through. Ultimately, throughout the startup process, your goal is to continue to grow your brand perception and awareness while expanding your customer base. Growing your email list is an ideal way to do this in a way that…