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Yearly Archives: 2022

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  2. 2022

Finished An SEO Audit…But, What Do I Do Next?

SEOBy Tony AdamOctober 18, 2022Leave a comment

Businesses should consider their overall SEO health and how it fits into their overall marketing funnel. This is most commonly done by completing an SEO audit, which will give marketing and product teams an understanding of where the company is from an SEO perspective and provide next steps to building momentum towards organic search traffic…

Meta Ad Updates for 2022: New Opportunities to Thrive

Facebook AdsBy Tony AdamOctober 13, 2022Leave a comment

Have you checked on your Meta Ads recently? We’re now in the final quarter of 2022 and Meta continues to roll out changes that directly impact the success of your Facebook ad campaigns. Despite changes, Meta ads are still one of the most cost-efficient paid advertising platforms available, making it worth your time and money to…

performance max google ads features

New Performance Max Google Ads Features You Should Know

Google AdsBy Tony AdamAugust 4, 2022Leave a comment

Launched in 2021, Performance Max Google Ads were launched as a way to use the power of automation and machine learning to make improvements over traditional ad campaigns. In typical Google fashion, these ads have evolved and continue to roll out new features aimed at helping you find new customers, analyze campaign performance, and easily…

CANSPAM Compliance for Business Owners — A Guide (2022)

Email MarketingBy Christina LevandowskiJuly 27, 2022Leave a comment

Privacy has become a hot topic among marketers and business owners alike. In this new age of transparency, consumers are more keenly aware of how their data is being used, and streamlining their experience with unwanted touch points from cold emails, spam content, and more. Business owners can stay ahead of the game by creating…

Facebook Custom Audiences:  How they have changed and how to build them

Facebook AdsBy Tony AdamJuly 20, 2022Leave a comment

Believe it or not, Facebook has been one of the most powerful social media platforms for nearly a decade. Over time, the social platform has successfully narrowed the options for targeting potential audiences.  Granular targeting has been one of Facebook’s strong suits in targeting the 2.19 billion monthly active users on its platform, providing a…

SEO Crawling And Indexing

SEO Crawling and Indexing Concerns You Should Address

SEOBy Tony AdamJuly 19, 2022Leave a comment

The ultimate goal of every business owner is to see their site rank on Google. According to Moz, 71% of search clicks are attributed to sites listed on the first page, which could potentially boost conversion rates and profits significantly for business owners who are SEO savvy. This brings up the question, is your site…

seo kpis you should be tracking

9 Important SEO KPIs You Should Be Tracking

SEOBy Tony AdamJune 27, 2022Leave a comment

Key performance indicators (KPIs) are some of the most important parts of your SEO strategy but often go overlooked by business owners. If you think about it, however, what better way to ensure your strategy is yielding results than monitoring KPIs for SEO that match your goals? Without SEO KPIs, you can’t effectively track your…

facebook ads tips

Facebook Ads Tips To Implement When Getting Started

Facebook AdsBy Tony AdamJune 21, 2022Leave a comment

Even with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. Ads are affordable and you have the ability to target your “ideal” customers. With billions of people actively using this social media platform, you’re bound to reach the audience you’re looking for.…

email marketing best tips

Email Marketing: Best Practices to Get Noticed

Email MarketingBy Tony AdamMay 30, 2022Leave a comment

While email marketing strategy may not get the attention other avenues of marketing get, it’s still a vital and excellent way to foster leads, build brand awareness, and convert more clients and customers. The fact is, you’re more likely to stay top-of-mind if you have a regular stream of communication with your email list. All…

How To: Find High-Value Keywords in Pre-Existing Google Ad Campaigns 

Google AdsBy Tony AdamMay 23, 2022Leave a comment

Digital marketing and successful campaigns are driven by the effective use of high-performing keywords, especially when paired with a compelling ad campaign. Instead of using the Keyword Planner to start over every time you need to run a new promotion, you can use the tips below to create high-converting campaigns in a matter of seconds.…

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