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Yearly Archives: 2019

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scaling up your seo strategy

5 Things to Look For When Scaling Up SEO Efforts

SEOBy Tony AdamNovember 21, 2019Leave a comment

Scaling is wonderful because it means you are really starting to see the fruits of your SEO labor. You’ve more than likely found particular SEO tactics that work better than others, but you should have a comprehensive plan for scaling your efforts. Before you spend a lot of time and money, it is vital to…

Technical SEO Importance tied to Crawling and Indexing

SEOBy Tony AdamNovember 13, 2019Leave a comment

Every digital marketer or business shares the common goal of getting their online business found, viewed and engaged with. While creating valuable content is a great way to give people what they want, those people will never see it if they can’t find it. This can be solved with good use of technical SEO. Search…

These 6 Tips Could Improve Your CTRs And Conversion Rates

Customer AcquisitionBy Tony AdamNovember 4, 2019Leave a comment

Very often PPC ads are the first contact potential customers have with your site. They do a (Google) search for something related to your business or product, and your ad shows up in the results. Other than relevancy,  the determining factor of whether searchers click on your ad and get to you site or moves…

6 Easy Steps to Correctly Install the Facebook Pixel

Customer AcquisitionBy Tony AdamNovember 1, 2019Leave a comment

With more than 79% of US internet users on Facebook, and a staggering 70% of all Facebook users returning to the site at least once a day, it’s clear there is a huge advertising opportunity on this platform. With a single ad click costing on average $0.27, and a thousand impressions setting you back $7.19,…

You can now capture leads on Google with Ad Extensions

Customer AcquisitionBy Tony AdamOctober 31, 2019Leave a comment

Remember when the only option available used to be landing pages to capture leads? We all know digital marketing is about testing and trying to find what works for your target audience. You need to run a couple of tests, with a couple of options, different creatives and then decide on what and where to…

5 Ways to Make Your Facebook Ad Convert

Customer AcquisitionBy Tony AdamOctober 23, 2019Leave a comment

As advertisers or business owners alike, we all have the same goal when advertising on Facebook – to generate conversions. So how do we get our audience to convert? Currently, the average Click Through Rate (CTR) for a Facebook ad ranges from 0.5% to 1.6% on average. Check out our top 5 best practices to…

The Future Is Now: New Types of Facebook Interactive Mobile Ads

Customer AcquisitionBy Tony AdamOctober 21, 2019Leave a comment

In the past two years, AI and VR have been amongst the top trending technologies and topics on the Internet. We as marketers and consumers have had a chance to see how the marketing future will look like. AI and VR technology will revolutionize everything because as human beings, we love interaction and dynamic content.…

Eliminate Inaccuracies in Google Ads Testing and Tracking

Customer AcquisitionBy Tony AdamFebruary 27, 20191 Comment

Launching a successful Google AdWords campaign requires a lot of testing and tracking. Testing is very often overlooked and considered unnecessary, when in fact it’s what makes all the difference, and allows you to move forward and get results. Many how-to guides and ebooks can give you guidance on how to create the best performing…

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