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Daily Archives: March 30, 2017

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Paid Social Media Advertising vs Organic Social Media: Myth Busting

Customer AcquisitionBy Summer MoralesMarch 30, 2017Leave a comment

Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize…

e-commerce conversion optimization and funnel optimization

5 Tips for Optimizing E-commerce Conversion Funnels

Conversion OptimizationBy Tony AdamMarch 30, 2017Leave a comment

We work with a lot of E-Commerce businesses and while many have a standard checkout funnel, many businesses have a very custom conversion funnel based on the goals of the business. Nonetheless, the basic concepts of a conversion funnel are pretty standard and straightforward. Obviously, at first, the goal is to generate customers into the…

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