Presentation: SEO & Social Media for Communications Professionals
Thanks to Erik Deutsch, I had the opportunity to speak to a great class at UCLA tonight about SEO and Social Media for Communications Professionals.
AJAX & SEO: A strategic approach to rankings
Dealing with the limitations of AJAX and Flash can be an SEOs worst nightmare. There are so many issues that come into play & usually you can deal with many AJAX SEO issues by developing Progressively Enhanced code. While, I’ve written about how to address crawling and indexing with AJAX and SEO. I wanted to…
Site Speed: Reducing Page Load Times and Increasing Pages Crawled
I’ve always been a big fan of quick page load times on sites from overall User Experience standpoint. But, ever since Google announced that they were using site speed in web search ranking I have become a big time stickler about this. After watching this for the last couple months, I’ve realized that my peskiness…
Setting goals and executing with social media marketing
While at SXSW, Chris Winfield and I had our presentation on “Social media marketing for your business.” My biggest focus for the presentation was to help people realize the power of creating a plan, setting goals, and executing them. Overall, creating a marketing plan or strategy should not just involve trying to get some traffic…
Business Development Opportunities: Find and Close Them
Having spent a lot of my career doing a lot more than just SEO, I’ve had to wear many different hats. One of my favorite hats to wear is actually the Business Development one. I’m total people person and I love the sales process. The feeling of closing a deal to me is almost as…
Are Google's real time and latest results REALLY based on relevance?
I’ve had a few colleagues and friends lately ask me about Google’s real time search results since they launched real time search about two months ago. To some of you, this might be an obvious post, as Rae from Outspoken Media pointed out with her post about Google enabling real time spam. I was then…
foursquare: The arrival of the location based business "game"
I’ve been on this huge kick of creating visibility for products online lately. All I can think about is how to gain visibility for an online brand. Along with that, I’ve been really interested in two other things: Local and Location Aware applications. I’ve had my eye on Yelp for a bit, but even more…
Why being a strategic marketer is so important
I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this long for almost 5 years).…